Using User Generated Content to Boost Business

I’m eating tacos and drinking a craft margarita in the ocean. My legs are in the sea, I’m sitting on a stool, legs dangling over 25-feet of crystal-clear teal ocean, bellied up to a wooden counter attached to the side of a floating taco bar. Behind me, a soft platform is home to a half-dozen other guests, also drinking tropical drinks and relaxing in the sun. How I got to this taco bar, spent $145 on the two-hour experience (including…

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Facebook Groups Might Be The Last Great Thing About Facebook For Marketers

  Facebook has been challenging for marketers recently, and many clients have started Facebook Groups as a way of reaching their audience in the Facebook newsfeed, as well as for community creation. But some haven’t seen the kind of participation they’d like. How can your organization build and grow a thriving Facebook group in a time when groups might be the last great thing about Facebook? If you don’t already have a Facebook group, the basics are pretty simple. Groups…

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DOUBLING DOWN ON E-MAIL MARKETING

The Importance of E-Mail Marketing Why we’re doubling down on email marketing – are we crazy? Like you, we run businesses. Not just marketing businesses where we tell you what we think you should do, but actual businesses that sell products. This means we have to put our money where our mouth is. And we know how hard it is for you to do what you do, listen to our advice, and put it into practice. Sometimes with mixed results.…

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THE FUTURE OF FACEBOOK AS A MARKETING TOOL FOR SMALL BUSINESS

The Future of Facebook as a Marketing Tool For Small Business We have a client who said that she didn’t use Facebook much personally and was going to delete the app from her phone. But she felt strongly that she should maintain a FB presence on both a page and a group (and she hired us to manage it.) What is the future of Facebook as a marketing tool for small business? The larger question of leaving Facebook rears it’s…

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LIVE STREAM IDEAS TO INCREASE SALES RESULTS

I was on vacation recently with my family. My spouse, who receives alerts for payments into one of our businesses noted during our trip that sales had slowed for one client. This client and I have a revenue-sharing arrangement rather than fee for service. So I can see, online, at any time, what income has come in (so can my spouse, on his phone.)  During our trip, of course, I wasn’t on my laptop blogging or creating videos for my client,…

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BENEFITS OF PAID ADVERTISING ON SOCIAL MEDIA

The Current State of Social Media Being able to spread information and post our opinions almost instantly has revolutionized the “word-of-mouth” marketing strategy. It has allowed businesses small and large to expand their reach to surprising levels. Businesses do face a major challenge when deciding to post content; they will inevitably be faced with tough competition. Here’s what we know for sure: there is increasing saturation of businesses engaging with users on social media and this is partially responsible for…

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6 BEST INTERVIEWING TIPS FOR YOUR VIDEO BLOG

Have you ever wanted to interview an influencer in your industry but don’t know where to start?  Look no further!  It can be an intimidating process and we are here to make it a little easier.  Here are Marketing Acuity’s 6 best tips on how to conduct the best interview for your video blog. 1) Do your research      Do not wing it.  I repeat, do NOT wing it!  The best interviews are done after hours of research.  Here…

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HOW TO DO LIVE VIDEO FOR YOUR SMALL BUSINESS IF YOU DON’T LIKE TO BE ON CAMERA

Most small business owners are good at their thing – whatever they do – and they gravitate to that based on their personality (in many ways). So what do you do if you’re an introvert and you need to embrace live video for your business? Are you worried that you suddenly need to become an extrovert to succeed in business in this new social live video era? While having some extroverted qualities is important for success as an entrepreneur (many…

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INSTAGRAM BUSINESS: SHOULD YOU MAKE THE SWITCH?

Instagram Business profiles made their debut in 2016 and since then business owners have been questioning whether or not they should make the jump. It’s an important decision- you’ve put a lot of time and effort into your social presence! No need to worry, we are here to give you all the info you need before making your decision. There are over 25 million business profiles worldwide and to add to that, over 200 million Instagram users visit at least one Business profile a…

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THE MOST EFFECTIVE SOCIAL MEDIA PLATFORM FOR YOUR BUSINESS

The most effective social media platform for your business is…entirely dependent on the kind of business you have! There are a lot of sexy social media marketing ad headlines out there about selecting the most effective social media platform for your business, but many fail to take into account that you and your business and, most important, your customers are unique. Even within the same industry, no two clients have the exact same message. They might even SHARE customers (yep! we know…

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