WHAT DOES THE DELETE FACEBOOK MOVEMENT AND THE DATA ANALYTICS BREACH MEAN FOR SMALL BUSINESSES WHO RELY ON FACEBOOK TO MARKET?
It’s getting ugly out there, folks. With last week’s exposure of data analytics firm Cambridge Analytica using YOUR (and my) Facebook profile, likes and friends data to sully democracy in the USA, there’s a movement afoot to “delete Facebook”. Or rather #deletefacebook. Is this really happening? Yes, yes it is. We’ve all seen less traffic, due to the algorithm change, noted here, but it’s more than that. Clients are actually telling us “I’m not on Facebook anymore, is there any other way…