How to create a collaborative marketing calendar using Google Calendar

Planning marketing activities using Google Calendar makes smart sense. You can also collaborate with others by adding them. This quick video tip includes a how to create a collaborative Google calendar to plan marketing events. Why plan marketing activities on a calendar? Most people have way too much on their to-do list to get it all done. Putting it on a calendar, forces you to be realistic about what you can get done – and it also keeps you on…

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SquareSpace Commerce versus WordPress + Woo Commerce, which should you choose?

SquareSpace versus WordPress + Woo Commerce: Which should you choose for your creative product business? Artists who sell jewelry, prints and gifts, creators who sell sewing patterns and fabric, are increasingly augmenting their online sales from Etsy and other online marketplaces and setting up shop on their own web sites. Which should you choose? We explore SquareSpace versus WordPress in this blog post. Both WordPress (with WooCommerce) and SquareSpace have their benefits and their drawbacks – considering one or the…

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Using Pinterest to Plan Your Business Goals during a pandemic

Using Pinterest to Plan Your Business Goals

Pinterest is not a social media network. It’s a visual search engine. Surprised? It may also surprise you to know that like Google and Bing, search results for Pinterest drive more traffic to web sites than most other social channels combined! Can you use Pinterest to plan your business goals? Yep! If you’re looking for a place to store all those great online ideas and links you come across, Pinterest is great for that. But actively using Pinterest to plan…

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Using your authentic voice to add personality to your business brand across your website and social media

My favorite local social media feed is a Facebook feed from a thrift store that is aligned with a Christian mission movement in our town. The store, called City Rescue Mission Upscale Thrift posts on Facebook several times a day, and it’s worth seeking out their posts when the algorithm doesn’t show them because they’re funny and engaging. Imagine that. Customers seek out your feed even when Facebook doesn’t show it.   Most businesses try to be very professional with…

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The dangers of building your business empire on borrowed land

Why businesses need a website not just social media You shouldn’t rely entirely on social media platforms to build your business. This is a cautionary tale for entrepreneurs who are new to the game. If you’ve only ever known the social media we have now, you probably don’t know what lies ahead if you build your business exclusively on borrowed land. Like most businesses, you’re filling your Facebook feed with content, your Instagram feed with photos, stories and inspirational quotes…

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Using User Generated Content to Boost Business

I’m eating tacos and drinking a craft margarita in the ocean. My legs are in the sea, I’m sitting on a stool, legs dangling over 25-feet of crystal-clear teal ocean, bellied up to a wooden counter attached to the side of a floating taco bar. Behind me, a soft platform is home to a half-dozen other guests, also drinking tropical drinks and relaxing in the sun. How I got to this taco bar, spent $145 on the two-hour experience (including…

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Creating A Winning Pricing Strategy For Your Products

What should you charge? What CAN you charge?  Creating a winning pricing strategy is one of the fundamentals of marketing. It is, after all, one of the 4 P’s of marketing; product, price, place and promotion. Let’s break down what pricing strategy might entail: Evaluate your costs and determine your base price Consider competitors’ pricing and your unique position in the marketplace Test out your price strategies by talking with customers and prospects Test out freemium strategies if your business…

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Facebook Groups Might Be The Last Great Thing About Facebook For Marketers

  Facebook has been challenging for marketers recently, and many clients have started Facebook Groups as a way of reaching their audience in the Facebook newsfeed, as well as for community creation. But some haven’t seen the kind of participation they’d like. How can your organization build and grow a thriving Facebook group in a time when groups might be the last great thing about Facebook? If you don’t already have a Facebook group, the basics are pretty simple. Groups…

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The Importance of E-Mail Marketing Why we’re doubling down on email marketing – are we crazy? Like you, we run businesses. Not just marketing businesses where we tell you what we think you should do, but actual businesses that sell products. This means we have to put our money where our mouth is. And we know how hard it is for you to do what you do, listen to our advice, and put it into practice. Sometimes with mixed results.…

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The Future of Facebook as a Marketing Tool For Small Business We have a client who said that she didn’t use Facebook much personally and was going to delete the app from her phone. But she felt strongly that she should maintain a FB presence on both a page and a group (and she hired us to manage it.) What is the future of Facebook as a marketing tool for small business? The larger question of leaving Facebook rears it’s…

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