Building landing pages to convert prospects is one of the best investments you can make on your website. So, how about some landing page building 101? Let’s go! First off, let’s define landing page. Some people call a home page a landing page (it’s not) or any page on the website (also not a landing page). A landing page has one specific task – it’s to get a customer to convert on something on your website. In theory if someone…
It’s for going for a ‘simple more’ and working steadily toward your desired future goals You can’t help but trip over every post on social media that wants you to “crush your goals’, can you? I don’t have to tell you the dumpster fire that was 2020 for businesses. Even if your business was well positioned to thrive, it was a rough year emotionally and personally for most people. If you had all this going for you: You had an…
Marathon, Florida vacation rentals website for the independent property owner Build a second stream of revenue along with your listings on VRBO, Florida Vacation Rentals, AirBnB and other vacation rental websites I’ve been saving this client spotlight for the winter, because, Florida Keys! Entrepreneur Joe Curley, whom I’ve known for more than twenty five years, owns rentals in the Florida Keys. This client spotlight is about the importance of owning your own marketing and not relying solely on the platforms…
Improve email deliverability to your customers by adjusting your DKIM and SPF records at your Domain and hosting providers. The tech secret of email deliverability is that a few settings can dramatically improve your chances of your email landing into your customer’s inbox. 2024 update: Google’s Gmail will require your business have DMARC (not just DKIM and SPF) in place to deliver email to your customer’s inboxes who have gmail addresses. This is huge! Two (fairly simple but slightly scary…
Creating a streamable video channel for your business We all love video. Every one of us has spent time streaming content from Netflix, Amazon and YouTube. Creating entertaining, informative, streamable content for your small business is not only easier but also more important than ever before. Our small business guide to video marketing is designed to teach you the basics so you can learn to set up your own streaming channel on YouTube. From giving your customers content to absorb…
Understanding the mystery of DNS, domain registration, domain pointing, hosting and other mysterious, behind-the-scenes web tech stuff is important. Your entire business rests on the good foundations of hosting, domain management and if you’re not aware of these things (or in control of them) your business could be at risk. URL: Most of us get this one, it’s your .com or .biz, or .org. It’s the single most important thing that you have to manage. If you forget who ordered…
Storytelling is one of the most powerful forms of communication for marketers. Combine story telling with video marketing and your brand will connect with customers in meaningful ways. As children, we learn about the world through story. From books and cartoons, to made-up tales told while playing with toys, storytelling is at the heart of what we learned and HOW we learn. Then, we grew up. But, still, the story is compeling! Humans were built to love stories. It…
Pandemic marketing requires big changes If your website homepage is the same as it was in late February, you need to change it, quickly. The world turned upside down. Your customers’ lives – and yours – are irrevocably different. If your message has remained the same, it needs to change. It does not, however, need to be gloom and doom! Positive, uplifting messages encouraging your customers to change with the times, to get motivated to do something are helpful. Early…
Creative ideas for local businesses. Big business is pivoting. Are you? What’s going to sell big in a pandemic world?* Things you can do at home or nearby to home. Things that improve your home or home life, a shift to cozy and comfortable, to luxury at home. For those that want to get away, trips are probably not an option, but parking an RV on your own land or rustic state or federal land, or your boat on a…
