What size business is right for you?

 Can you grow without growing big? Entrepreneurial definitions of success are not one-size-fits-all, contrary to popular belief. Pick up any business magazine and note headlines touting the “grow big” philosophy. The popular business model is the startup with a lot of debt, creative office space with foosball tables, and a bunch of recent graduates running around in hoodies. The more typical small business operates a single location, with the owner at the helm. Growth is bootstrapped using credit cards, business…

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11 Things Every Successful Blog Post Needs to Have

Blog posts are the backbone of many online websites and the primary source of content when people are searching for information on the web. There can be many different factors that make up a blog post, but if you follow our checklist, there’s a much higher chance you’ll compose a successful blog post. 1. The most important component of any blog post is the content itself. Which is why our first tip being that blog posts should never be about…

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How to create an Instagram Landing Page in three easy steps for WordPress

A landing page is a web page that allows you to capture a visitor’s information through a lead-capture form. They are crucial when it comes to turning prospective customers into legitimate leads. Instagram landing pages direct prospective customers to your WordPress website from Instagram. Landing pages are the foundation of a marketer’s lead generation efforts. Why? Because it’s one of the most effective ways to generate leads! Your offer needs a place to live, so to speak. The idea is…

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The Ultimate Guide For Growing Your Business With Email

In previous blog posts, we’ve emphasized the importance of email marketing and how it can grow your business. Since then, we created a worksheet that is going to help you achieve your email marketing goals. Our email strategy worksheet will allow you to see the growth potential of your revenue, website traffic, and other metrics using email marketing. First, we want to remind you the importance of email marketing. Email marketing is still one of the most effective and cost-efficient…

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Visual Goal-Setting For Small Business Owners

If you can see your business goals, it will be easier to achieve them In 2016, I cut out and taped a magazine spread from AAA Living magazine to my home office door. Which, after the laughter dies down a bit, I’ll explain. The photo is of a 38-ish-foot sailboat sailing over crystal clear blue waters. You can see the shadow of the boat on the sand UNDER the water. It’s a magical thing. The title of the article is…

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What I learned Coaching Startups in Former Soviet Republic of Georgia

What I learned coaching startups in emerging markets (and how it applies to startups here in the United States) by Ann Siegle I mentored three startup companies in the former Soviet Republic of Georgia in 2018 and early 2019. Our team, headed by a longtime international development  & venture capitalist was comprised of 17 members. Some, like me, coached multiple startups enrolled in the program, and most had expertise in diverse areas of business, from high tech to bioengineering to…

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Staying Organized with Your Marketing Efforts

Staying organized with your marketing is probably one of the most important things about marketing. The first step to achieving your business goals is by organizing them. For example, you might want to increase monthly sales or capture more email subscribers. When you organize around your goals, you have given yourself the power to achieve them. Staying organized allows you to be more productive and consistent with your work. It ensures you’re getting the most out of every effort you…

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Which social media platform works best for your business?

Which social media platform works for your business? When looking at analytics and conversions on your web site, consider the WHOLE path, not just the last touch. Looking at analytics on your website, particularly sales conversion metrics, you might be tempted to say “look at that, Pinterest drives twice the traffic as Facebook, but we get 4X the sales from Facebook visitors, none from Pinterest; we should drop Pinterest!”  If you have a physical store, customers can walk in the…

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Why You Should Create A Content Calendar

Engaging content is the core of success when you are building your business. It increases brand awareness, encourages consumer engagement, and will move your website to the top of Google. So, how can you make all this possible? A content calendar is a perfect start to managing your content strategy. There are a couple of different types of content calendars. For example, a social media content calendar allows you to plan and strategize content for all your social media channels.…

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Customers and followers really DO want to hear from you! Here’s what kind of engaging, interesting content they want to see

One of our followers responded to our email asking “what’s your biggest marketing challenge” with this: “how can I be sure I’m not bothering my followers too much with my marketing?” Let’s dispel a few myths: you are intruding on your customer’s lives. If you’re a small business and someone liked your business feed on Instagram, or joined your Facebook group or signed up on your e-mail list, they WANT to hear from you. In fact, they want to hear…

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