Which social media platform works best for your business?

Which social media platform works for your business? When looking at analytics and conversions on your web site, consider the WHOLE path, not just the last touch. Looking at analytics on your website, particularly sales conversion metrics, you might be tempted to say “look at that, Pinterest drives twice the traffic as Facebook, but we get 4X the sales from Facebook visitors, none from Pinterest; we should drop Pinterest!”  If you have a physical store, customers can walk in the…

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Why You Should Create A Content Calendar

Engaging content is the core of success when you are building your business. It increases brand awareness, encourages consumer engagement, and will move your website to the top of Google. So, how can you make all this possible? A content calendar is a perfect start to managing your content strategy. There are a couple of different types of content calendars. For example, a social media content calendar allows you to plan and strategize content for all your social media channels.…

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Customers and followers really DO want to hear from you! Here’s what kind of engaging, interesting content they want to see

One of our followers responded to our email asking “what’s your biggest marketing challenge” with this: “how can I be sure I’m not bothering my followers too much with my marketing?” Let’s dispel a few myths: you are intruding on your customer’s lives. If you’re a small business and someone liked your business feed on Instagram, or joined your Facebook group or signed up on your e-mail list, they WANT to hear from you. In fact, they want to hear…

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Should I manage my association’s members in my web site or in an external database?

Managing memberships for your association is one of your association’s critical functions. How and where should you manage member data in a world where your website is the hub of operations for your association? Online or offline? That’s the big question for associations. With most associations on their fifth or sixth web site iteration in the last decade or two, the ever-increasing sophistication of software tools for managing both members and association, the question comes up again and again. How…

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Lead Generation Tactics You Need On Your Website

Optimizing your website to generate leads is an absolute must. When you’ve invested a lot of effort to get a prospective customer from social media to your website, you want to be sure to capture their email and contact information. If you don’t, the opportunity to convert that customer to a paying one could be lost if they leave without a purchase or an engagement with your company. To understand how to optimize your website, it’s important you gain a…

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10 Reasons Businesses Benefit from Blogging

Blogging can be incredibly valuable to your business for a variety of reasons. It’s an opportunity to share your story or give customers the information they may be searching for. Blogging is what makes your business unique. If you’re debating on starting a blog, think no more. These are 10 reasons a blog is a must-have for your business. Establish Authority Writing about important topics that are relevant to your audience gives you credibility. It starts the process of building…

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3 Essential SEO Tips for Small Businesses

  A key component of any small business’ marketing strategy is to effectively position its brand in search engine results. Can you dominate search results with content you created? Absolutely. There are simple and powerful ways to gain visibility for your business in search results, while simultaneously improving other related marketing efforts. It’s no secret that the SEO industry is constantly changing and making updates. It can be difficult to keep up and you may feel like you’re falling behind.…

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Online Marketing Mistakes You Should Avoid

If you are new to online marketing, getting a jump start on what to do and what NOT to do is key to making online marketing work. Anyone who’s tried something new understands it’s not going to be perfect and you’re going to make mistakes. Especially in an endeavor as big as online marketing. Online marketing is exciting because there are so many opportunities to develop and grow your business. But, it can become overwhelming and make you feel uneasy…

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When it comes to purchasing a product or service, customers want to see exactly what they’re getting. Nothing tells the story quite like an engaging video. Video marketing has the power to lure in potential customers unlike any other form of marketing. Maximize your marketing reach and grow sales with video marketing. The statistics on video marketing speak for themselves. Hubspot found that 78 percent of people watch online videos every week and 55 percent watch them daily. Next to…

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Capitalizing on digital marketing strategies will do wonders for your brand. In this day and age, a brand’s opportunity to boost awareness is happening in the digital world. With that being said, brand awareness is crucial for small businesses. This occurs when customers build an association with your brand. Brand awareness encompasses more than just your products or services. You can build awareness around your logo, culture, name, or values. Businesses are constantly looking for new competitive advantages and ways…

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