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A Beginner’s Guide to Instagram Stories in 2020

With over 1 billion users on Instagram, half of them are watching and using Instagram stories every day. Instagram stories have become both entertainment and have developed into an irreplaceable funnel for online businesses. They are stocked with a variety of creative features that users love to interact with. It’s a great time to consider Instagram stories as your next marketing destination. So, what exactly is an Instagram story? It’s visual content on Instagram that comes in the form of…

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YouTube for Online Businesses Part Two

YouTube for online businesses, part two. In our first part, we explored how using YouTube for native, long-form video helps connect with your customers and drive new traffic to your website. At this point, you should have your own YouTube marketing strategy that you want to deploy and goals you want to reach. Now, it’s time to dive into the details on how to successfully grow and manage a YouTube channel. The first thing you need to do is create…

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YouTube Marketing For Online Businesses

YouTube is one of the most popular websites in the world. It has the ability to be an incredibly powerful marketing platform for business owners. YouTube Marketing for Small Business is a secret weapon for content that people come to watch! So, why should you start producing content for YouTube? First of all, 1 billion unique users visit YouTube each month. That translates to 17% of all internet traffic flowing through their search engine. Most people don’t think of YouTube…

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Why online businesses should invest in live streaming

Streaming video is projected to grow at 30% a year for the next 5 years. Small businesses have already been taking advantage of this growth by producing live video content. Live streaming on social media has leveled the playing field for marketers, allowing them to reach huge audiences. This can be a tremendous advantage for small businesses because if done right, your content can cut through the noise of all the other posts and videos online. A local business has resonance…

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How to light your products for Instagram

How to light your products for Instagram

Using social media to promote your products is growing more essential each and every day.  It’d be a fair question to ask yourself, how is my display of products better than anyone else’s? If you’re looking to stand out, you need to learn to light your products for Instagram. While product color, the background of your image, and even the quality of your camera all play vital roles in the relative attractiveness of your photos – lighting is even more…

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What size business is right for you?

 Can you grow without growing big? Entrepreneurial definitions of success are not one-size-fits-all, contrary to popular belief. Pick up any business magazine and note headlines touting the “grow big” philosophy. The popular business model is the startup with a lot of debt, creative office space with foosball tables, and a bunch of recent graduates running around in hoodies. The more typical small business operates a single location, with the owner at the helm. Growth is bootstrapped using credit cards, business…

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11 Things Every Successful Blog Post Needs to Have

Blog posts are the backbone of many online websites and the primary source of content when people are searching for information on the web. There can be many different factors that make up a blog post, but if you follow our checklist, there’s a much higher chance you’ll compose a successful blog post. 1. The most important component of any blog post is the content itself. Which is why our first tip being that blog posts should never be about…

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Instagram landing pages in WordPress

How to create an Instagram Landing Page in three easy steps for WordPress

A landing page is a web page that allows you to capture a visitor’s information through a lead-capture form. They are crucial when it comes to turning prospective customers into legitimate leads. Instagram landing pages direct prospective customers to your WordPress website from Instagram. Landing pages are the foundation of a marketer’s lead generation efforts. Why? Because it’s one of the most effective ways to generate leads! Your offer needs a place to live, so to speak. The idea is…

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The Ultimate Guide For Growing Your Business With Email

In previous blog posts, we’ve emphasized the importance of email marketing and how it can grow your business. Since then, we created a worksheet that is going to help you achieve your email marketing goals. Our email strategy worksheet will allow you to see the growth potential of your revenue, website traffic, and other metrics using email marketing. First, we want to remind you the importance of email marketing. Email marketing is still one of the most effective and cost-efficient…

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Visual Goal-Setting For Small Business Owners

If you can see your business goals, it will be easier to achieve them In 2016, I cut out and taped a magazine spread from AAA Living magazine to my home office door. Which, after the laughter dies down a bit, I’ll explain. The photo is of a 38-ish-foot sailboat sailing over crystal clear blue waters. You can see the shadow of the boat on the sand UNDER the water. It’s a magical thing. The title of the article is…

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