The dangers of building your business empire on borrowed land

Why businesses need a website not just social media You shouldn’t rely entirely on social media platforms to build your business. This is a cautionary tale for entrepreneurs who are new to the game. If you’ve only ever known the social media we have now, you probably don’t know what lies ahead if you build your business exclusively on borrowed land. Like most businesses, you’re filling your Facebook feed with content, your Instagram feed with photos, stories and inspirational quotes…

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WEB SITE DEVELOPMENT STRATEGY: PLANNING A WEB SITE REDESIGN

Old > New In this four-part series Web Site Development Strategy, we are going to focus on four key areas: web site redesign planning, content planning and mapping (including a handy content development checklist), SEO and inbound marketing planning worksheets, web site field trips (what they are, and the importance of conducting one) and rolling it all up into a lead generating web site that brings in business 24/7. Web Site Redesign Planning: The web site planning process is the…

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