Capitalizing on digital marketing strategies will do wonders for your brand. In this day and age, a brand’s opportunity to boost awareness is happening in the digital world. With that being said, brand awareness is crucial for small businesses. This occurs when customers build an association with your brand. Brand awareness encompasses more than just your products or services. You can build awareness around your logo, culture, name, or values.
Businesses are constantly looking for new competitive advantages and ways to connect with customers using digital marketing. Digital marketing is affordable and is effective when it comes to reaching a larger audience. Learn how you can increase your brand awareness by staying ahead of the game with these three digital marketing strategies.
Video Content Marketing
According to our research, video is shared 1,200% more than both text and links combined. Videos are successful with consumers because they are the most engaging form of content. It gives companies the opportunity to express their passion and develop a strong emotional connection with viewers.
There are many ways to utilize video creation. Most people think of YouTube when it comes to uploading videos. To increase customer engagement, you can make a video or start a live broadcast on Facebook, Instagram or LinkedIn.
Making a video about your products or services is an effective method of grabbing the customer’s attention. Demonstrating how your product or service works in a video is really important because it’s your chance to showcase not only the how the product works or the service functions, but it showcases you, the business owner. When you create this video, make sure you highlight the benefits and how the customer can use the product or service to solve a problem that they might have.
Another series of videos that have had good success are how-to videos. People are much more willing to listen and watch than read. Focus on a problem or challenge in your niche and make a video on how to solve that problem. This is a great opportunity to create and add value to your brand. For these types of videos, you have the ability to use live video. You can start a live broadcast from just about anywhere.
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Chatbots
Chatbots are gaining more popularity in the field of marketing. Being an early adopter of chatbot technology will give you a competitive advantage as a marketer. Why? Because people are 10x more likely to engage with a chatbot versus sending an e-mail.
Chatbots are versatile and can be utilized in a few different ways. Proactive customer interaction is one of the main benefits of chatbots. They give you the power to start a conversation with each and every customer that visits your site, regardless the time of day. Your customers will feel that your brand is responsive right at the time they’re engaging with you.
Implementing chatbots will help you monitor consumer data and gain insights. With the feedback chatbots collect through simple questions, you can optimize that data to make improvements to your products or website. For example, if your landing page generates a good amount of traffic but has trouble converting, your chatbot can reach out to customers and collect information on what they wanted but did not find.
If you’re looking to expand your business, chatbots can make it easier to approach global markets. Chatbots can have conversations in multiple languages and are available 24/7, 365 days a year. This gives you the opportunity to scale up your business to new markets without having to worry about the language barrier. You can even introduce new products or services based off the data your chatbot collects from new markets.
If you want to know more, Facebook messenger bots are a great way to dip your toe in the waters of chatbot marketing. They hook right into your Facebook page and answer questions right on the fly. Want to go further? You’ll need some specialized software and a plan. Contact us for more details.
Personal and Automated E-mail Marketing
Consumers are more likely to make a purchase when you connect with them on a personal level. E-mail marketing is one of the most effective tactics when it comes to connecting with customers. Going that extra mile to personalize e-mails can result in more loyal customers and conversions. When it comes to connecting with brands, consumers realize that it’s the little thing that go a long way.
Let’s say a customer is going to check out something from your website but ends up abandoning it in the cart. E-mail automation is able to detect this and send that customer an e-mail reminding them about the product they left in the cart. This creates a sense of urgency for the consumer. Taking advantage of this will turn a missed sale into a conversion.
Another way to utilize automated e-mail marketing is for birthday and anniversary e-mails. If you have it setup so your customer receives an e-mail on their birthday, your brand loyalty will sky rocket. A little message like that can go a long way with a customer.
If you’re trying to improve your open-rate, automated e-mail marketing can be the answer. For example, you sent out an e-mail and it wasn’t very successful. E-mail automation can be implemented so that a second, alternative e-mail will be sent out to those customers who did not open the first time. The second e-mail can be more effective because the customer could’ve simply missed your e-mail or a change of subject line or content could help to understand the value you’re offering.
The world of marketing is constantly changing. However, these strategies are designed to grow your business, not just now, but over time. Scared of chatbots? Try video marketing. Camera shy? Try chatbots. Want to use as little technology as possible? Use e-mail marketing. We challenge you to implement one of these strategies into your business over the next week. Contact us for any help you may need.
