What size business is right for you?

 Can you grow without growing big? Entrepreneurial definitions of success are not one-size-fits-all, contrary to popular belief. Pick up any business magazine and note headlines touting the “grow big” philosophy. The popular business model is the startup with a lot of debt, creative office space with foosball tables, and a bunch of recent graduates running around in hoodies. The more typical small business operates a single location, with the owner at the helm. Growth is bootstrapped using credit cards, business…

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11 Things Every Successful Blog Post Needs to Have

Blog posts are the backbone of many online websites and the primary source of content when people are searching for information on the web. There can be many different factors that make up a blog post, but if you follow our checklist, there’s a much higher chance you’ll compose a successful blog post. 1. The most important component of any blog post is the content itself. Which is why our first tip being that blog posts should never be about…

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How to create an Instagram landing page for SquareSpace in three easy steps

A landing page is a web page that allows you to capture a visitor’s information through a lead-capture form. They are crucial when it comes to turning prospective customers into legitimate leads. An Instagram  landing page helps you direct and convert visitors from Instagram to content and conversions on your website. Landing pages are the foundation of a marketer’s lead generation efforts. Why? Because it’s one of the most effective ways to generate leads! Your offer needs a place to…

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How to create an Instagram Landing Page in three easy steps for WordPress

A landing page is a web page that allows you to capture a visitor’s information through a lead-capture form. They are crucial when it comes to turning prospective customers into legitimate leads. Instagram landing pages direct prospective customers to your WordPress website from Instagram. Landing pages are the foundation of a marketer’s lead generation efforts. Why? Because it’s one of the most effective ways to generate leads! Your offer needs a place to live, so to speak. The idea is…

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How to create a collaborative marketing calendar using Google Calendar

Planning marketing activities using Google Calendar makes smart sense. You can also collaborate with others by adding them. This quick video tip includes a how to create a collaborative Google calendar to plan marketing events. Why plan marketing activities on a calendar? Most people have way too much on their to-do list to get it all done. Putting it on a calendar, forces you to be realistic about what you can get done – and it also keeps you on…

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SquareSpace Commerce versus WordPress + Woo Commerce, which should you choose?

SquareSpace versus WordPress + Woo Commerce: Which should you choose for your creative product business? Artists who sell jewelry, prints and gifts, creators who sell sewing patterns and fabric, are increasingly augmenting their online sales from Etsy and other online marketplaces and setting up shop on their own web sites. Which should you choose? We explore SquareSpace versus WordPress in this blog post. Both WordPress (with WooCommerce) and SquareSpace have their benefits and their drawbacks – considering one or the…

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The Ultimate Guide For Growing Your Business With Email

In previous blog posts, we’ve emphasized the importance of email marketing and how it can grow your business. Since then, we created a worksheet that is going to help you achieve your email marketing goals. Our email strategy worksheet will allow you to see the growth potential of your revenue, website traffic, and other metrics using email marketing. First, we want to remind you the importance of email marketing. Email marketing is still one of the most effective and cost-efficient…

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Using Pinterest to Plan Your Business Goals

Pinterest is not a social media network. It’s a visual search engine. Surprised? It may also surprise you to know that like Google and Bing, search results for Pinterest drive more traffic to web sites than most other social channels combined! Can you use Pinterest to plan your business goals? Yep! If you’re looking for a place to store all those great online ideas and links you come across, Pinterest is great for that. But actively using Pinterest to plan…

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Staying Organized with Your Marketing Efforts

Staying organized with your marketing is probably one of the most important things about marketing. The first step to achieving your business goals is by organizing them. For example, you might want to increase monthly sales or capture more email subscribers. When you organize around your goals, you have given yourself the power to achieve them. Staying organized allows you to be more productive and consistent with your work. It ensures you’re getting the most out of every effort you…

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Which social media platform works best for your business?

Which social media platform works for your business? When looking at analytics and conversions on your web site, consider the WHOLE path, not just the last touch. Looking at analytics on your website, particularly sales conversion metrics, you might be tempted to say “look at that, Pinterest drives twice the traffic as Facebook, but we get 4X the sales from Facebook visitors, none from Pinterest; we should drop Pinterest!”  If you have a physical store, customers can walk in the…

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