Marketing Acuity

 Can you grow without growing big? Entrepreneurial definitions of success are not one-size-fits-all, contrary to popular belief. Pick up any business magazine and note headlines touting the “grow big” philosophy. The popular business model is the startup with a lot of debt, creative office space with foosball tables, and a bunch of recent graduates running around in hoodies. The more typical small business operates a single location, with the owner at the helm. Growth is bootstrapped using credit cards, business…

Blog posts are the backbone of many online websites and the primary source of content when people are searching for information on the web. There can be many different factors that make up a blog post, but if you follow our checklist, there’s a much higher chance you’ll compose a successful blog post. 1. The most important component of any blog post is the content itself. Which is why our first tip being that blog posts should never be about…

Pinterest is not a social media network. It’s a visual search engine. Surprised? It may also surprise you to know that like Google and Bing, search results for Pinterest drive more traffic to web sites than most other social channels combined! Can you use Pinterest to plan your business goals? Yep! If you’re looking for a place to store all those great online ideas and links you come across, Pinterest is great for that. But actively using Pinterest to plan…

Staying organized with your marketing is probably one of the most important things about marketing. The first step to achieving your business goals is by organizing them. For example, you might want to increase monthly sales or capture more email subscribers. When you organize around your goals, you have given yourself the power to achieve them. Staying organized allows you to be more productive and consistent with your work. It ensures you’re getting the most out of every effort you…

Which social media platform works for your business? When looking at analytics and conversions on your web site, consider the WHOLE path, not just the last touch. Looking at analytics on your website, particularly sales conversion metrics, you might be tempted to say “look at that, Pinterest drives twice the traffic as Facebook, but we get 4X the sales from Facebook visitors, none from Pinterest; we should drop Pinterest!”  If you have a physical store, customers can walk in the…