Lead generation & website conversion

SEO Basics: How to get Backlinks (the easy way)

Content marketing, Lead generation & website conversion, SEO Search Engine Optimization Basics

In my SEO Basics series, I cover some things every small business owner needs to do to their website whether you host on Shopify, Squarespace, WordPress or another platform. This article is SEO Basics: How to get Backlinks (the easy way). Backlinks, which are links from another website to yours, are key for ranking in Google’s Search engine rankings. Why? They create authority – somebody ELSE thought highly enough of you to link to your site. That makes sense, right?…

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USING THE FREE HUBSPOT MARKETING PLUGIN TO CAPTURE SUBSCRIBERS, LEADS AND ANALYTICS FOR YOUR WEB SITE

Content marketing, Lead generation & website conversion, Marketing Acuity, Website design & development

Using the free Hubspot Marketing plugin can boost conversion to subscribers and jumpstart sales Hubspot Marketing Free is a lead capture and analytics tool for web sites. It enables a pop up or slide in subscription request that lets your visitors become subscribers to your web site. The subscribers are added to your e-mail marketing system (using many common systems like Mail Chimp and Constant Contact). You can then use these new contacts in your e-mail marketing. E-mail marketing is…

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