Website design & development

How to create an Instagram landing page for SquareSpace in three easy steps

January 22, 2020
Marketing Acuity, Social media marketing for retailers, Website design & development

A landing page is a web page that allows you to capture a visitor’s information through a lead-capture form. They are crucial when it comes to turning prospective customers into legitimate leads. An Instagram  landing page helps you direct and convert visitors from Instagram to content and conversions on your website. Landing pages are the foundation of a marketer’s lead generation efforts. Why? Because it’s one of the most effective ways to generate leads! Your offer needs a place to…

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How to create an Instagram Landing Page in three easy steps for WordPress

January 22, 2020
Marketing Acuity, Social media marketing for retailers, Website design & development

A landing page is a web page that allows you to capture a visitor’s information through a lead-capture form. They are crucial when it comes to turning prospective customers into legitimate leads. Instagram landing pages direct prospective customers to your WordPress website from Instagram. Landing pages are the foundation of a marketer’s lead generation efforts. Why? Because it’s one of the most effective ways to generate leads! Your offer needs a place to live, so to speak. The idea is…

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SquareSpace Commerce versus WordPress + Woo Commerce, which should you choose?

January 7, 2020
Marketing Acuity, Website design & development

SquareSpace versus WordPress + Woo Commerce: Which should you choose for your creative product business? Artists who sell jewelry, prints and gifts, creators who sell sewing patterns and fabric, are increasingly augmenting their online sales from Etsy and other online marketplaces and setting up shop on their own web sites. Which should you choose? We explore SquareSpace versus WordPress in this blog post. Both WordPress (with WooCommerce) and SquareSpace have their benefits and their drawbacks – considering one or the…

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The dangers of building your business empire on borrowed land

July 31, 2019
Website design & development

Why businesses need a website not just social media You shouldn’t rely entirely on social media platforms to build your business. This is a cautionary tale for entrepreneurs who are new to the game. If you’ve only ever known the social media we have now, you probably don’t know what lies ahead if you build your business exclusively on borrowed land. Like most businesses, you’re filling your Facebook feed with content, your Instagram feed with photos, stories and inspirational quotes…

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WEB SITE DEVELOPMENT STRATEGY: PLANNING A WEB SITE REDESIGN

July 27, 2018
Website design & development

Old > New In this four-part series Web Site Development Strategy, we are going to focus on four key areas: web site redesign planning, content planning and mapping (including a handy content development checklist), SEO and inbound marketing planning worksheets, web site field trips (what they are, and the importance of conducting one) and rolling it all up into a lead generating web site that brings in business 24/7. Web Site Redesign Planning: The web site planning process is the…

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USING THE FREE HUBSPOT MARKETING PLUGIN TO CAPTURE SUBSCRIBERS, LEADS AND ANALYTICS FOR YOUR WEB SITE

June 6, 2018
Content marketing, Lead generation & website conversion, Marketing Acuity, Website design & development

Using the free Hubspot Marketing plugin can boost conversion to subscribers and jumpstart sales Hubspot Marketing Free is a lead capture and analytics tool for web sites. It enables a pop up or slide in subscription request that lets your visitors become subscribers to your web site. The subscribers are added to your e-mail marketing system (using many common systems like Mail Chimp and Constant Contact). You can then use these new contacts in your e-mail marketing. E-mail marketing is…

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