Recently, more clients have wanted to use advertising to promote their businesses. And there’s confusion over what kind of advertising they should do. In simple terms, there are two models – search advertising (on Google, exclusively) and display advertising (everything…
In my SEO Basics series, I cover some things every small business owner needs to do to their website whether you host on Shopify, Squarespace, WordPress or another platform. This article is SEO Basics: How to get Backlinks (the easy…
Using the free Hubspot Marketing plugin can boost conversion to subscribers and jumpstart sales Hubspot Marketing Free is a lead capture and analytics tool for web sites. It enables a pop up or slide in subscription request that lets your…