The difference between search advertising and display advertising (Google v. Meta)
Recently, more clients have wanted to use advertising to promote their businesses. And there’s confusion over what kind of advertising they should do. In simple terms, there are two models – search advertising (on Google, exclusively) and display advertising (everything else, from Instagram to YouTube.) I’ll explain the difference between search advertising and display advertising (Google v. Meta.) Search advertising is exactly what it sounds like. You buy ads on Google’s search engine so when people search for that specific…
