Social media marketing for retailers Archives

The difference between search advertising and display advertising (Google v. Meta)

Content marketing, Marketing Acuity, SEO Search Engine Optimization Basics, Social media marketing for retailers

Recently, more clients have wanted to use advertising to promote their businesses. And there’s confusion over what kind of advertising they should do. In simple terms, there are two models – search advertising (on Google, exclusively) and display advertising (everything else, from Instagram to YouTube.) I’ll explain the difference between search advertising and display advertising (Google v. Meta.) Search advertising is exactly what it sounds like. You buy ads on Google’s search engine so when people search for that specific…

How to create an Instagram landing page for SquareSpace in three easy steps

Marketing Acuity, Social media marketing for retailers, Website design & development

A landing page is a web page that allows you to capture a visitor’s information through a lead-capture form. They are crucial when it comes to turning prospective customers into legitimate leads. An Instagram landing page helps you direct and convert visitors from Instagram to content and conversions on your website. Landing pages are the foundation of a marketer’s lead generation efforts. Why? Because it’s one of the most effective ways to generate leads! Your offer needs a place to…

How to create an Instagram Landing Page for WordPress in three easy steps

Marketing Acuity, Social media marketing for retailers, Website design & development

A landing page is a web page that allows you to capture a visitor’s information through a lead-capture form. They are crucial when it comes to turning prospective customers into legitimate leads. Instagram landing pages direct prospective customers to your WordPress website from Instagram. Landing pages are the foundation of a marketer’s lead generation efforts. Why? Because it’s one of the most effective ways to generate leads! Your offer needs a place to live, so to speak. The idea is…

Using your authentic voice to add personality to your business brand across your website and social media

Social media marketing for retailers

My favorite local social media feed is a Facebook feed from a thrift store that is aligned with a Christian mission movement in our town. The store, called City Rescue Mission Upscale Thrift posts on Facebook several times a day, and it’s worth seeking out their posts when the algorithm doesn’t show them because they’re funny and engaging. Imagine that. Customers seek out your feed even when Facebook doesn’t show it. Most businesses try to be very professional with…

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Amy Romback

19:38 17 Mar 21

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