Content marketing Archives - Marketing Acuity, Inc

The difference between search advertising and display advertising (Google v. Meta)

Content marketing, Marketing Acuity, SEO Search Engine Optimization Basics, Social media marketing for retailers

Recently, more clients have wanted to use advertising to promote their businesses. And there’s confusion over what kind of advertising they should do. In simple terms, there are two models – search advertising (on Google, exclusively) and display advertising (everything else, from Instagram to YouTube.) I’ll explain the difference between search advertising and display advertising (Google v. Meta.) Search advertising is exactly what it sounds like. You buy ads on Google’s search engine so when people search for that specific…

SEO Basics: How to get Backlinks (the easy way)

Content marketing, Lead generation & website conversion, SEO Search Engine Optimization Basics

In my SEO Basics series, I cover some things every small business owner needs to do to their website whether you host on Shopify, Squarespace, WordPress or another platform. This article is SEO Basics: How to get Backlinks (the easy way). Backlinks, which are links from another website to yours, are key for ranking in Google’s Search engine rankings. Why? They create authority – somebody ELSE thought highly enough of you to link to your site. That makes sense, right?…

USING THE FREE HUBSPOT MARKETING PLUGIN TO CAPTURE SUBSCRIBERS, LEADS AND ANALYTICS FOR YOUR WEB SITE

Content marketing, Lead generation & website conversion, Marketing Acuity, Website design & development

Using the free Hubspot Marketing plugin can boost conversion to subscribers and jumpstart sales Hubspot Marketing Free is a lead capture and analytics tool for web sites. It enables a pop up or slide in subscription request that lets your visitors become subscribers to your web site. The subscribers are added to your e-mail marketing system (using many common systems like Mail Chimp and Constant Contact). You can then use these new contacts in your e-mail marketing. E-mail marketing is…