Marketing Acuity

Nearly 1 billion consumers willuse a mobile device to access the web, yet less than 50% of education institutions have a responsive web site that adapts to this digital revolution. Despite the obvious advantages of a digital addiction, far too many educational institutions lag behind the curve. Mobile Devices Dominate The growing popularity of smart phones and tablets, combined with the shift of consumer behavior strengthens the argument for consumer-friendly flexible layouts. If you don’t have a responsive web site…

So your web site administrator says you need a SSL. What is a SSL Certificate? Why do you need one? Chances are, if you’ve set up a registration system or an e-commerce store for your site, you’re going to collect credit card information. Securing that on your web site requires what’s known as a Secure Sockets Layer (SSL) certificate. This certificate signs your web site as your company name, so someone buying something from you can safely know their data is going…

Most business initiatives are considered complete at launch. But your web site is not one of them. Why is this? A web site is a business’ online hub of operations, both internal and external. It’s the single point of owned-platform resonance for the customer and the organization. It should be an ongoing and evolving business operations unit. And it’s also one of your business’ biggest points of vulnerability. From the moment a web site is installed, it’s vulnerable, regardless of…