Marketing Acuity

Making the decision to move to a new higher education web site is challenging enough, but then considering what content management solution is right for your web site is even harder. Joomla and Drupal are two of the most popular open source content management solutions that are used in college and university environments. Open Source means that no one single company or developer owns the code, and the license is open for other developers to extend and improve it without cost. This appeals to…

How much does a web site cost? This is probably the #1 question from prospective clients when they’re ready to talk about web site development (as evidenced by the number of google searches for “how much does a web site cost”.) Of course, the answer is “it depends”. Let’s break down the elements of developing a web site to explore how web site cost is entirely dependent on audience, functionality and feature depth factors: Discovery: This process uncovers everything you need…

If your organization is looking at Drupal as a web site platform to build upon, what do you need to look for in a Drupal development company? 1. Expertise 2. Number of projects developed using Drupal 3. Additional Drupal development that extends a web site beyond just core and additional modules 4. Drupal passion Expertise: A Drupal firm should be able to demonstrate complete end-to-end solutions for clients. This includes design, development, testing and implementation. If they can also offer marketing and branding, you’ve found yourself a full…

    VS.   Second in our series exploring the differences between content management systems, we’re exploring WordPress versus Drupal. Which should you choose? In part, it depends upon who you are and what type of organization you are managing a web site for. First, a bit of background.WordPress began as a blogging platform. It’s ease of use to create free blogs (via wordpress.com, not wordpress.org) was it’s chief appeal. But of course, a blog platform for a small company could…

Nearly 1 billion consumers willuse a mobile device to access the web, yet less than 50% of education institutions have a responsive web site that adapts to this digital revolution. Despite the obvious advantages of a digital addiction, far too many educational institutions lag behind the curve. Mobile Devices Dominate The growing popularity of smart phones and tablets, combined with the shift of consumer behavior strengthens the argument for consumer-friendly flexible layouts. If you don’t have a responsive web site…

So your web site administrator says you need a SSL. What is a SSL Certificate? Why do you need one? Chances are, if you’ve set up a registration system or an e-commerce store for your site, you’re going to collect credit card information. Securing that on your web site requires what’s known as a Secure Sockets Layer (SSL) certificate. This certificate signs your web site as your company name, so someone buying something from you can safely know their data is going…

Most business initiatives are considered complete at launch. But your web site is not one of them. Why is this? A web site is a business’ online hub of operations, both internal and external. It’s the single point of owned-platform resonance for the customer and the organization. It should be an ongoing and evolving business operations unit. And it’s also one of your business’ biggest points of vulnerability. From the moment a web site is installed, it’s vulnerable, regardless of…