HOW TO WRITE A HIGHER EDUCATION COMMUNICATIONS PLAN IN 10 STEPS
All institutions of higher education need to be competitive with communications, just like any other organization that seeks to sell products and services. Despite unique features of each individual institution of higher education the following key communications concepts should make up the core of any higher education marketing plan. 1. A champion to lead the effort – Someone in upper management or from the board of governors should assume the leadership role for the higher education communications effort and build up support among…