HOW TO MAXIMIZE YOUR REACH AND SALES WITH VIDEO MARKETING

When it comes to purchasing a product or service, customers want to see exactly what they’re getting. Nothing tells the story quite like an engaging video. Video marketing has the power to lure in potential customers unlike any other form of marketing. Maximize your marketing reach and grow sales with video marketing. The statistics on video marketing speak for themselves. Hubspot found that 78 percent of people watch online videos every week and 55 percent watch them daily. Next to…

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3 DIGITAL MARKETING STRATEGIES TO INCREASE BRAND AWARENESS

Capitalizing on digital marketing strategies will do wonders for your brand. In this day and age, a brand’s opportunity to boost awareness is happening in the digital world. With that being said, brand awareness is crucial for small businesses. This occurs when customers build an association with your brand. Brand awareness encompasses more than just your products or services. You can build awareness around your logo, culture, name, or values. Businesses are constantly looking for new competitive advantages and ways…

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Facebook Groups Might Be The Last Great Thing About Facebook For Marketers

  Facebook has been challenging for marketers recently, and many clients have started Facebook Groups as a way of reaching their audience in the Facebook newsfeed, as well as for community creation. But some haven’t seen the kind of participation they’d like. How can your organization build and grow a thriving Facebook group in a time when groups might be the last great thing about Facebook? If you don’t already have a Facebook group, the basics are pretty simple. Groups…

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E-MAIL MARKETING: HOW TO CRAFT AN E-MAIL THAT CONVERTS

E-mail marketing is a vibrant and powerful way to connect with people. It can be utilized in a personal manner to reach target customers and maintain current customers. The possibilities are virtually endless. With 2.5 billion users, e-mail isn’t going anywhere. So, how can you take advantage of e-mail marketing to grow your business? Develop Your E-Mail Template An e-mail template is a pre-formatted or pre-written email that can be edited and revised to match the topic of your latest…

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HOW TO WRITE AN EFFECTIVE E-MAIL FOR MARKETING

E-mail marketing is a vibrant and powerful way to connect with people. It can be utilized in a personal manner to reach target customers and maintain current customers. The possibilities are virtually endless. With 2.5 billion users, e-mail isn’t going anywhere. So, how can you take advantage of e-mail marketing to grow your business? Develop Your E-Mail Template An e-mail template is a pre-formatted or pre-written email that can be edited and revised to match the topic of your latest…

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3 CONTENT IDEAS TO HELP YOUR BUSINESS

Expert Interviews Expert interviews are a great source of content for many different reasons. Experts offer information that will be valuable to your audience. You can direct questions that are relevant to your niche. For example, you can ask about a current event, a problem in the industry or how they feel about a particular topic. Another benefit of conducting an expert interview is how convenient and simple it is to do. The expert only needs to have video call…

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HOW TO COLLABORATE ON CONTENT PRODUCTION WITH YOUR MARKETING FIRM

Content marketing one of the most relevant digital marketing strategies. Experienced content producers understand the value this tactic brings to improving customer relationships and increasing engagement. Establish Your Goals Start with an agenda that outlines everything you hope to accomplish. For a new campaign, it’s important to discuss budgets, target audiences and other important details. We recommend having a clear and defined strategy before beginning the process. Short and long-term goals are also encouraged. Once a foundation is laid out,…

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THE IMPORTANCE OF AUDIENCE SEGMENTATION

The Fundamentals of Target Marketing Just because you build it, doesn’t mean they will come. The purpose of target marketing is to analyze and understand prospective customers. The best way to do this is research their interests, hobbies and needs. Marketers should align their message and budget to a specific market segment that will optimize leads. Target marketing should be unique to each company. It allows a brand to differentiate itself and make a bigger impact. Identifying your target market…

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SHOULD YOUR BUSINESS START A BLOG?

It’s 2018 and smart marketers have been developing content for blogs for more than a decade. Is it too late? Should your business start a blog?  Yes! Your audience is still hungry for solutions, and your blog can serve as an ongoing resource to help them with their challenges. We’ll explore two clients who are both starting or expanding new blogs in 2018 and update this blog post with data as they move ahead. One client is in the insurance…

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SUCCESSFUL MARKETING = SUCCESSFUL BUSINESS

Successful marketing always equals successful business. Everyone has heard of the old adage “build a better mousetrap and the world will beat a path to your door”, except that era of business is long gone. Market a better mousetrap and the world will beat a path to your door is more like it. We harp on this all the time with every client: successful marketing creates successful businesses. In fact, you can do other things wrong in your business, and…

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