Customers and followers really DO want to hear from you! Here’s what kind of engaging, interesting content they want to see

One of our followers responded to our email asking “what’s your biggest marketing challenge” with this: “how can I be sure I’m not bothering my followers too much with my marketing?” Let’s dispel a few myths: you are intruding on your customer’s lives. If you’re a small business and someone liked your business feed on Instagram, or joined your Facebook group or signed up on your e-mail list, they WANT to hear from you. In fact, they want to hear…

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Should I manage my association’s members in my web site or in an external database?

Managing memberships for your association is one of your association’s critical functions. How and where should you manage member data in a world where your website is the hub of operations for your association? Online or offline? That’s the big question for associations. With most associations on their fifth or sixth web site iteration in the last decade or two, the ever-increasing sophistication of software tools for managing both members and association, the question comes up again and again. How…

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Using your authentic voice to add personality to your business brand across your website and social media

My favorite local social media feed is a Facebook feed from a thrift store that is aligned with a Christian mission movement in our town. The store, called City Rescue Mission Upscale Thrift posts on Facebook several times a day, and it’s worth seeking out their posts when the algorithm doesn’t show them because they’re funny and engaging. Imagine that. Customers seek out your feed even when Facebook doesn’t show it.   Most businesses try to be very professional with…

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The dangers of building your business empire on borrowed land

Why businesses need a website not just social media You shouldn’t rely entirely on social media platforms to build your business. This is a cautionary tale for entrepreneurs who are new to the game. If you’ve only ever known the social media we have now, you probably don’t know what lies ahead if you build your business exclusively on borrowed land. Like most businesses, you’re filling your Facebook feed with content, your Instagram feed with photos, stories and inspirational quotes…

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Lead Generation Tactics You Need On Your Website

Optimizing your website to generate leads is an absolute must. When you’ve invested a lot of effort to get a prospective customer from social media to your website, you want to be sure to capture their email and contact information. If you don’t, the opportunity to convert that customer to a paying one could be lost if they leave without a purchase or an engagement with your company. To understand how to optimize your website, it’s important you gain a…

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Using User Generated Content to Boost Business

I’m eating tacos and drinking a craft margarita in the ocean. My legs are in the sea, I’m sitting on a stool, legs dangling over 25-feet of crystal-clear teal ocean, bellied up to a wooden counter attached to the side of a floating taco bar. Behind me, a soft platform is home to a half-dozen other guests, also drinking tropical drinks and relaxing in the sun. How I got to this taco bar, spent $145 on the two-hour experience (including…

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10 Reasons Businesses Benefit from Blogging

Blogging can be incredibly valuable to your business for a variety of reasons. It’s an opportunity to share your story or give customers the information they may be searching for. Blogging is what makes your business unique. If you’re debating on starting a blog, think no more. These are 10 reasons a blog is a must-have for your business. Establish Authority Writing about important topics that are relevant to your audience gives you credibility. It starts the process of building…

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Creating A Winning Pricing Strategy For Your Products

What should you charge? What CAN you charge?  Creating a winning pricing strategy is one of the fundamentals of marketing. It is, after all, one of the 4 P’s of marketing; product, price, place and promotion. Let’s break down what pricing strategy might entail: Evaluate your costs and determine your base price Consider competitors’ pricing and your unique position in the marketplace Test out your price strategies by talking with customers and prospects Test out freemium strategies if your business…

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3 Essential SEO Tips for Small Businesses

  A key component of any small business’ marketing strategy is to effectively position its brand in search engine results. Can you dominate search results with content you created? Absolutely. There are simple and powerful ways to gain visibility for your business in search results, while simultaneously improving other related marketing efforts. It’s no secret that the SEO industry is constantly changing and making updates. It can be difficult to keep up and you may feel like you’re falling behind.…

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