Capitalizing on digital marketing strategies will do wonders for your brand. In this day and age, a brand’s opportunity to boost awareness is happening in the digital world. With that being said, brand awareness is crucial for small businesses. This occurs when customers build an association with your brand. Brand awareness encompasses more than just your products or services. You can build awareness around your logo, culture, name, or values. Businesses are constantly looking for new competitive advantages and ways…

  Facebook has been challenging for marketers recently, and many clients have started Facebook Groups as a way of reaching their audience in the Facebook newsfeed, as well as for community creation. But some haven’t seen the kind of participation they’d like. How can your organization build and grow a thriving Facebook group in a time when groups might be the last great thing about Facebook? If you don’t already have a Facebook group, the basics are pretty simple. Groups…

E-mail marketing is a vibrant and powerful way to connect with people. It can be utilized in a personal manner to reach target customers and maintain current customers. The possibilities are virtually endless. With 2.5 billion users, e-mail isn’t going anywhere. So, how can you take advantage of e-mail marketing to grow your business? Develop Your E-Mail Template An e-mail template is a pre-formatted or pre-written email that can be edited and revised to match the topic of your latest…

E-mail marketing is a vibrant and powerful way to connect with people. It can be utilized in a personal manner to reach target customers and maintain current customers. The possibilities are virtually endless. With 2.5 billion users, e-mail isn’t going anywhere. So, how can you take advantage of e-mail marketing to grow your business? Develop Your E-Mail Template An e-mail template is a pre-formatted or pre-written email that can be edited and revised to match the topic of your latest…

The Importance of E-Mail Marketing Why we’re doubling down on email marketing – are we crazy? Like you, we run businesses. Not just marketing businesses where we tell you what we think you should do, but actual businesses that sell products. This means we have to put our money where our mouth is. And we know how hard it is for you to do what you do, listen to our advice, and put it into practice. Sometimes with mixed results.…

Expert Interviews Expert interviews are a great source of content for many different reasons. Experts offer information that will be valuable to your audience. You can direct questions that are relevant to your niche. For example, you can ask about a current event, a problem in the industry or how they feel about a particular topic. Another benefit of conducting an expert interview is how convenient and simple it is to do. The expert only needs to have video call…

Content marketing one of the most relevant digital marketing strategies. Experienced content producers understand the value this tactic brings to improving customer relationships and increasing engagement. Establish Your Goals Start with an agenda that outlines everything you hope to accomplish. For a new campaign, it’s important to discuss budgets, target audiences and other important details. We recommend having a clear and defined strategy before beginning the process. Short and long-term goals are also encouraged. Once a foundation is laid out,…

The Fundamentals of Target Marketing Just because you build it, doesn’t mean they will come. The purpose of target marketing is to analyze and understand prospective customers. The best way to do this is research their interests, hobbies and needs. Marketers should align their message and budget to a specific market segment that will optimize leads. Target marketing should be unique to each company. It allows a brand to differentiate itself and make a bigger impact. Identifying your target market…

The Future of Facebook as a Marketing Tool For Small Business We have a client who said that she didn’t use Facebook much personally and was going to delete the app from her phone. But she felt strongly that she should maintain a FB presence on both a page and a group (and she hired us to manage it.) What is the future of Facebook as a marketing tool for small business? The larger question of leaving Facebook rears it’s…

I was on vacation recently with my family. My spouse, who receives alerts for payments into one of our businesses noted during our trip that sales had slowed for one client. This client and I have a revenue-sharing arrangement rather than fee for service. So I can see, online, at any time, what income has come in (so can my spouse, on his phone.)  During our trip, of course, I wasn’t on my laptop blogging or creating videos for my client,…