3 Essential SEO Tips for Small Businesses

  A key component of any small business’ marketing strategy is to effectively position its brand in search engine results. Can you dominate search results with content you created? Absolutely. There are simple and powerful ways to gain visibility for your business in search results, while simultaneously improving other related marketing efforts. It’s no secret that the SEO industry is constantly changing and making updates. It can be difficult to keep up and you may feel like you’re falling behind.…

Read More

Online Marketing Mistakes You Should Avoid

If you are new to online marketing, getting a jump start on what to do and what NOT to do is key to making online marketing work. Anyone who’s tried something new understands it’s not going to be perfect and you’re going to make mistakes. Especially in an endeavor as big as online marketing. Online marketing is exciting because there are so many opportunities to develop and grow your business. But, it can become overwhelming and make you feel uneasy…

Read More

HOW TO MAXIMIZE YOUR REACH AND SALES WITH VIDEO MARKETING

When it comes to purchasing a product or service, customers want to see exactly what they’re getting. Nothing tells the story quite like an engaging video. Video marketing has the power to lure in potential customers unlike any other form of marketing. Maximize your marketing reach and grow sales with video marketing. The statistics on video marketing speak for themselves. Hubspot found that 78 percent of people watch online videos every week and 55 percent watch them daily. Next to…

Read More

HOW TO BUILD A BRAND

Your business’s brand is made up of the image and identity. Image is how others see your business and the practices. Identity is the actual reality of your business and why you do it. In an ideal world, every business would have a paralleled image and identity, but it can be challenging for the average small business owner to achieve this due to limited resources. Here are a few things that you can do to better optimize your brand’s presence with your…

Read More

3 DIGITAL MARKETING STRATEGIES TO INCREASE BRAND AWARENESS

Capitalizing on digital marketing strategies will do wonders for your brand. In this day and age, a brand’s opportunity to boost awareness is happening in the digital world. With that being said, brand awareness is crucial for small businesses. This occurs when customers build an association with your brand. Brand awareness encompasses more than just your products or services. You can build awareness around your logo, culture, name, or values. Businesses are constantly looking for new competitive advantages and ways…

Read More

Facebook Groups Might Be The Last Great Thing About Facebook For Marketers

  Facebook has been challenging for marketers recently, and many clients have started Facebook Groups as a way of reaching their audience in the Facebook newsfeed, as well as for community creation. But some haven’t seen the kind of participation they’d like. How can your organization build and grow a thriving Facebook group in a time when groups might be the last great thing about Facebook? If you don’t already have a Facebook group, the basics are pretty simple. Groups…

Read More

E-MAIL MARKETING: HOW TO CRAFT AN E-MAIL THAT CONVERTS

E-mail marketing is a vibrant and powerful way to connect with people. It can be utilized in a personal manner to reach target customers and maintain current customers. The possibilities are virtually endless. With 2.5 billion users, e-mail isn’t going anywhere. So, how can you take advantage of e-mail marketing to grow your business? Develop Your E-Mail Template An e-mail template is a pre-formatted or pre-written email that can be edited and revised to match the topic of your latest…

Read More

HOW TO WRITE AN EFFECTIVE E-MAIL FOR MARKETING

E-mail marketing is a vibrant and powerful way to connect with people. It can be utilized in a personal manner to reach target customers and maintain current customers. The possibilities are virtually endless. With 2.5 billion users, e-mail isn’t going anywhere. So, how can you take advantage of e-mail marketing to grow your business? Develop Your E-Mail Template An e-mail template is a pre-formatted or pre-written email that can be edited and revised to match the topic of your latest…

Read More

DOUBLING DOWN ON E-MAIL MARKETING

The Importance of E-Mail Marketing Why we’re doubling down on email marketing – are we crazy? Like you, we run businesses. Not just marketing businesses where we tell you what we think you should do, but actual businesses that sell products. This means we have to put our money where our mouth is. And we know how hard it is for you to do what you do, listen to our advice, and put it into practice. Sometimes with mixed results.…

Read More

3 CONTENT IDEAS FOR YOUR BUSINESS

Expert Interviews Expert interviews are a great source of content for many different reasons. Experts offer information that will be valuable to your audience. You can direct questions that are relevant to your niche. For example, you can ask about a current event, a problem in the industry or how they feel about a particular topic. Another benefit of conducting an expert interview is how convenient and simple it is to do. The expert only needs to have video call…

Read More
Contact Marketing Acuity
517.402.8500 Mobile
517.258.0619 Office
ann@marketingacuity.com
Get more marketing ideas delivered to your inbox!