The Current State of Social Media Being able to spread information and post our opinions almost instantly has revolutionized the “word-of-mouth” marketing strategy. It has allowed businesses small and large to expand their reach to surprising levels. Businesses do face a major challenge when deciding to post content; they will inevitably be faced with tough competition. Here’s what we know for sure: there is increasing saturation of businesses engaging with users on social media and this is partially responsible for…

Have you ever wanted to interview an influencer in your industry but don’t know where to start?  Look no further!  It can be an intimidating process and we are here to make it a little easier.  Here are Marketing Acuity’s 6 best tips on how to conduct the best interview for your video blog. 1) Do your research      Do not wing it.  I repeat, do NOT wing it!  The best interviews are done after hours of research.  Here…

Most small business owners are good at their thing – whatever they do – and they gravitate to that based on their personality (in many ways). So what do you do if you’re an introvert and you need to embrace live video for your business? Are you worried that you suddenly need to become an extrovert to succeed in business in this new social live video era? While having some extroverted qualities is important for success as an entrepreneur (many…

Instagram Business profiles made their debut in 2016 and since then business owners have been questioning whether or not they should make the jump. It’s an important decision- you’ve put a lot of time and effort into your social presence! No need to worry, we are here to give you all the info you need before making your decision. There are over 25 million business profiles worldwide and to add to that, over 200 million Instagram users visit at least one Business profile a…

The most effective social media platform for your business is…entirely dependent on the kind of business you have! There are a lot of sexy social media marketing ad headlines out there about selecting the most effective social media platform for your business, but many fail to take into account that you and your business and, most important, your customers are unique. Even within the same industry, no two clients have the exact same message. They might even SHARE customers (yep! we know…

As social media becomes more and more integrated into our businesses, the question if websites are still necessary is being asked more often. Should you drop your website for a free Facebook page? No, you absolutely shouldn’t. There is an enormous amount of competition with businesses on Facebook and with the new algorithm changes, it is even harder to get your content seen. On Facebook, you are constantly competing for a viewer’s attention. How can you possibly get someone to…

You’ve started a business or organization, gone through the hard part, and laid the foundation, but now you have to do something even harder in the eyes of most business owners- you’ve got to promote it. Promoting your business entails making sure you can be found within the first page of a quick google search- and this can’t be done without content.  Your websites content contains keywords that google filters in order to provide answers to questions people are asking.  Without content,…

In short, yes, the new Facebook algorithm is hurting your business. It’s going to hurt if your business depends exclusively on Facebook . Based on recent metrics, the algorithm is influencing post reach and engagement across the board. But is it affecting your business? Many businesses use Facebook as a primary means to connect with their customers. It’s free, it’s simple to post photos, video and other content right from your phone or computer. But, in light of the recent Facebook…

It’s 2018 and smart marketers have been developing content for blogs for more than a decade. Is it too late? Should your business start a blog?  Yes! Your audience is still hungry for solutions, and your blog can serve as an ongoing resource to help them with their challenges. We’ll explore two clients who are both starting or expanding new blogs in 2018 and update this blog post with data as they move ahead. One client is in the insurance…

Successful marketing always equals successful business. Everyone has heard of the old adage “build a better mousetrap and the world will beat a path to your door”, except that era of business is long gone. Market a better mousetrap and the world will beat a path to your door is more like it. We harp on this all the time with every client: successful marketing creates successful businesses. In fact, you can do other things wrong in your business, and…