Content marketing one of the most relevant digital marketing strategies. Experienced content producers understand the value this tactic brings to improving customer relationships and increasing engagement. Establish Your Goals Start with an agenda that outlines everything you hope to accomplish. For a new campaign, it’s important to discuss budgets, target audiences and other important details. We recommend having a clear and defined strategy before beginning the process. Short and long-term goals are also encouraged. Once a foundation is laid out,…

The Fundamentals of Target Marketing Just because you build it, doesn’t mean they will come. The purpose of target marketing is to analyze and understand prospective customers. The best way to do this is research their interests, hobbies and needs. Marketers should align their message and budget to a specific market segment that will optimize leads. Target marketing should be unique to each company. It allows a brand to differentiate itself and make a bigger impact. Identifying your target market…

The Future of Facebook as a Marketing Tool For Small Business We have a client who said that she didn’t use Facebook much personally and was going to delete the app from her phone. But she felt strongly that she should maintain a FB presence on both a page and a group (and she hired us to manage it.) What is the future of Facebook as a marketing tool for small business? The larger question of leaving Facebook rears it’s…

I was on vacation recently with my family. My spouse, who receives alerts for payments into one of our businesses noted during our trip that sales had slowed for one client. This client and I have a revenue-sharing arrangement rather than fee for service. So I can see, online, at any time, what income has come in (so can my spouse, on his phone.)  During our trip, of course, I wasn’t on my laptop blogging or creating videos for my client,…

The Current State of Social Media Being able to spread information and post our opinions almost instantly has revolutionized the “word-of-mouth” marketing strategy. It has allowed businesses small and large to expand their reach to surprising levels. Businesses do face a major challenge when deciding to post content; they will inevitably be faced with tough competition. Here’s what we know for sure: there is increasing saturation of businesses engaging with users on social media and this is partially responsible for…

Have you ever wanted to interview an influencer in your industry but don’t know where to start?  Look no further!  It can be an intimidating process and we are here to make it a little easier.  Here are Marketing Acuity’s 6 best tips on how to conduct the best interview for your video blog. 1) Do your research      Do not wing it.  I repeat, do NOT wing it!  The best interviews are done after hours of research.  Here…

Most small business owners are good at their thing – whatever they do – and they gravitate to that based on their personality (in many ways). So what do you do if you’re an introvert and you need to embrace live video for your business? Are you worried that you suddenly need to become an extrovert to succeed in business in this new social live video era? While having some extroverted qualities is important for success as an entrepreneur (many…

Instagram Business profiles made their debut in 2016 and since then business owners have been questioning whether or not they should make the jump. It’s an important decision- you’ve put a lot of time and effort into your social presence! No need to worry, we are here to give you all the info you need before making your decision. There are over 25 million business profiles worldwide and to add to that, over 200 million Instagram users visit at least one Business profile a…

The most effective social media platform for your business is…entirely dependent on the kind of business you have! There are a lot of sexy social media marketing ad headlines out there about selecting the most effective social media platform for your business, but many fail to take into account that you and your business and, most important, your customers are unique. Even within the same industry, no two clients have the exact same message. They might even SHARE customers (yep! we know…

As social media becomes more and more integrated into our businesses, the question if websites are still necessary is being asked more often. Should you drop your website for a free Facebook page? No, you absolutely shouldn’t. There is an enormous amount of competition with businesses on Facebook and with the new algorithm changes, it is even harder to get your content seen. On Facebook, you are constantly competing for a viewer’s attention. How can you possibly get someone to…