When our clients garner attention from the media, the first reaction (after excitement), is “how do I best take advantage of this press for my business?” If the press is favorable, you can take advantage of it! Press is good! If it’s negative, please contact our office and we’ll put you in touch with a few of our PR professional friends who manage crisis communications.  1) Press creates awareness People who might not know about your business, product or service…

It’s getting ugly out there, folks. With last week’s exposure of data analytics firm Cambridge Analytica using YOUR (and my) Facebook profile, likes and friends data to sully democracy in the USA, there’s a movement afoot to “delete Facebook”. Or rather #deletefacebook. Is this really happening? Yes, yes it is. We’ve all seen less traffic, due to the algorithm change, noted here, but it’s more than that. Clients are actually telling us “I’m not on Facebook anymore, is there any other way…

The calls we’ve been getting this week from clients center around “what happened with Facebook? It used to be so great for us, particularly our active private groups?” Facebook Zero – or the algorithm change in 2018 – is responsible for those red numbers in your Insights panel. The above capture is after two weeks of all red numbers. See how much this client’s engagement is up? It just takes some work.  Facebook Zero is what marketers are calling the…

WordPress is an easy to use web site platform called a content management system or CMS. WordPress has evolved from a blogging platform to become a sophisticated system for managing web sites, complete with a library of thousands of third-party plugins that extend the system to encompass almost any feature you might need.   From commerce to event registration to membership management to crowd fundraising platforms, WordPress can handle it all. In this video segment, we show how to add…

WordPress is an easy to use web site platform called a content management system or CMS. WordPress has evolved from a blogging platform to become a sophisticated system for managing web sites, complete with a library of thousands of third-party plugins that extend the system to encompass almost any feature you might need. From commerce to event registration to membership management to crowd fundraising platforms, WordPress can handle it all. One of the first things you’ll need to is put…

SquareSpace is an easy-to-use web site platform that has integrated commerce and a unique interface for editing. SquareSpace does offer a basic product grid with it’s interface, but most clients wish to customize the product page with more than just a product grid and a clickable category listing. In this video, we show you how to create a custom product page using Summary Blocks. 1) In your SquareSpace editor, create a brand new SquareSpace page (it will be unlinked for…

Live video for small business owners is key for developing a personal relationship with your customers. Live video, on Facebook, Instagram or Twitter, offers you the chance to speak nearly real-time with your customers through their comments and likes, but also allows you to take them behind the scenes. Customers love this! We take our clients’ customers behind the scenes all the time in live video, and for one client, we’ve developed a regular, weekly broadcast that their customers have…

How Video Blogs Increase Traffic For E-Commerce Video is one of the most effective, yet underutilized tools to increase traffic for e-commerce businesses. There are a lot of different ways to incorporate video into your marketing strategy, and it makes developing and sharing content easier. Traffic is the most important metric for an e-commerce business. It leads to more sales, awareness of your brand, and better web optimization. You want to be doing everything in your power and utilize as…

Planning live social media events at a trade show, conference or workshop: Planning out a weekly social media calendar is a fairly easy task (blog link to social calendar/landing page) that involves crafting messages and scheduling them on your social platform accounts. Covering an event such as a trade show, conference or workshop takes some prior planning, and fancy footwork on the ground. We planned five days of coverage of a client’s annual conference in Miami. The resort property’s conference…

Tailor your content to the wants and needs of the people who are viewing it; as you learn more about your leads, you will be able to better personalize your content and messages to match their specific wants. Find the keywords your customers used to find your site and search variations of that for other keywords that they would search for; remember to be specific in wording! Create Calls-to-Actions and landing pages to convert leads. In order to convert leads,…