As social media becomes more and more integrated into our businesses, the question if websites are still necessary is being asked more often. Should you drop your website for a free Facebook page? No, you absolutely shouldn’t. There is an enormous amount of competition with businesses on Facebook and with the new algorithm changes, it is even harder to get your content seen. On Facebook, you are constantly competing for a viewer’s attention. How can you possibly get someone to…

You’ve started a business or organization, gone through the hard part, and laid the foundation, but now you have to do something even harder in the eyes of most business owners- you’ve got to promote it. Promoting your business entails making sure you can be found within the first page of a quick google search- and this can’t be done without content.  Your websites content contains keywords that google filters in order to provide answers to questions people are asking.  Without content,…

In short, yes, the new Facebook algorithm is hurting your business. It’s going to hurt if your business depends exclusively on Facebook . Based on recent metrics, the algorithm is influencing post reach and engagement across the board. But is it affecting your business? Many businesses use Facebook as a primary means to connect with their customers. It’s free, it’s simple to post photos, video and other content right from your phone or computer. But, in light of the recent Facebook…

It’s 2018 and smart marketers have been developing content for blogs for more than a decade. Is it too late? Should your business start a blog?  Yes! Your audience is still hungry for solutions, and your blog can serve as an ongoing resource to help them with their challenges. We’ll explore two clients who are both starting or expanding new blogs in 2018 and update this blog post with data as they move ahead. One client is in the insurance…

Successful marketing always equals successful business. Everyone has heard of the old adage “build a better mousetrap and the world will beat a path to your door”, except that era of business is long gone. Market a better mousetrap and the world will beat a path to your door is more like it. We harp on this all the time with every client: successful marketing creates successful businesses. In fact, you can do other things wrong in your business, and…

You’re ready to amp up your business with marketing. You’re ready to handle those leads, demos and sales. But you know you and your team cannot do it yourselves. What can you expect when working with a marketing consultant? Marketing consultants are everywhere – just click on an ad on Facebook one time and find that your feed is filled with consultants promising this ONE thing that you can do or these THREE things that you must not skip over…

I’ve created a very limited amount of websites: my personal website using Wix and my blog on WordPress. Both are fairly simple and clean, and I truly enjoyed creating them. Making a website is time consuming and nerve wracking; there are often so many design options that it’s extremely difficult to choose the perfect one. Being a web design beginner, when I was asked to help create Marketing Acuity’s new website I was ecstatic and quite frankly, a little nervous.…

Whether you have a successful business or a struggling start up, everyone needs to put time into marketing themselves.  It’s a skill that often gets put to the side because there just aren’t enough hours in the day to dedicate time to it.  Now there is time with our 6 easy steps to start marketing yourself like the star you are. 1) Educate, don’t sell People love to buy, but they hate to be sold things.  Nobody likes a pushy…

Facebook groups should be created to fulfill a sense of community; it’s about bringing people together with a common interest to converse and engage.  For any association, it can be difficult to directly engage with members except at events,  but here are a few tips to create a meaningful and effective group: 1) Evaluate New Members It’s important to not let just anyone into the group.  It would be better to have 20 members that fit your association’s buyer persona…

Are you wondering how to promote your business and services but don’t know where to start? Creating a unique Facebook group could be the answer you’re looking for!  Facebook groups are a great way to network and engage with other businesses, customers, or professionals.  Who you target is based on what you want to gain.  Creating a group aimed at existing customers will be centered on customer service, help and advice, and seeing exactly what your customers like and dislike. …