What is a go to market plan and why does your business need one?
A go-to-market plan is a plan for the first 3-12 months of any new business or new product launch. Simply…
3 types of content you can create to connect more with your customers
Three types of story-based content that you can develop now to inspire, motivate and connect with your customers to increase…
The state of social media for e-commerce retailers
The state of social media for ecommerce retailers in 2020 has changed. When we first authored this blog (based on…
The Best Free WordPress themes (from a marketing expert, not a theme developer!)
Developing a website is a lot of work – that goes without saying. WordPress is a free content management system…
DNS, Domain registration, URL pointing: Understanding the mystery of web tech stuff
Understanding the mystery of DNS, domain registration, domain pointing, hosting and other mysterious, behind-the-scenes web tech stuff is important. Your…
What’s a Proforma and why do I need one?
What’s a proforma? A proforma is a business financial statement that is based on future, planned income and expenses. It’s…
Hubspot vs. Constant Contact: Which service provides the better deliverability?
We get this question a lot, what email service is better for deliverability? Email marketing is a proven tool that…
The Importance of a Style Guide and How to Build One
It’s a weekday afternoon and you’re aimlessly strolling through the grocery store doing your shopping for the week. Your eyes…
Website Security 101: Why it’s important to protect your site and how to do it
How to ensure your site has the right kind of security, plus keep your critical web & domain credentials secure…
