COMPOSING A GOOD FOLLOWUP E-MAIL FOR A MEMBERSHIP CAMPAIGN FOR ASSOCIATIONS

How do successful associations convert visitors to prospective members to members? A good follow-up e-mail is key for converting a prospective member to a paying member. Once you’ve gotten your prospective member to opt in / sign up on your marketing list – whether by an offer conversion, a subscription conversion or some other method – you should work on converting them to a member, whether paid or unpaid, depending upon your structure.) What goes into an e-mail that converts…

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THREE BIG PROBLEMS PREVENTING SMALL BUSINESS OWNERS FROM GETTING THEIR SOCIAL MEDIA MARKETING DONE AND WHAT THEY CAN DO ABOUT IT

What’s preventing small businesses from getting social media marketing done (right)?  Entrepreneurs are tight on time and are usually in the practice of whatever their business is, not marketing. They know social media marketing is an important tool in their marketing toolbox, but they’re just not getting their social media marketing done. If this sounds like a familiar scenario, you’ll be happy to know there are really only three big things that hold entrepreneurs back from achieving social media success…

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HOW TO TAKE PHOTOS FOR WEB SITES AND SOCIAL MEDIA MARKETING SITES

Taking photos for your new or upgraded web site or social media marketing sites is one of the most common questions clients ask us. Where do we get photos? Stock photos seem so, well, stock. Our business is not very photogenic. No one wants to be shown in the photos, we’d have to get model releases signed. These are all common objections to leaving a web site devoid of life. If your site doesn’t have photos, it’s not lively. And if…

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WHAT GOES INTO A SOCIAL MEDIA STRATEGY?

You’ve been charged with (or determined on your own) to manage your organization’s social media strategy. Seems simple right? Set up a few accounts, start posting, see results. But that’s precisely what will derail your company’s social media success right from the start. As with any good marketing, you need a plan. And once you have a plan,  and learn to follow it,  you’ll be able to see results and modify them for greater social success. Let’s explore what goes…

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HOW TO UPGRADE YOUR WORDPRESS WEB SITE TO A NEW THEME

Let’s explore how to evaluate and change a WordPress theme If you have worked with WordPress even a little, you know that each site can look dramatically different by just a switch of themes. In fact, there are so many great themes out there (and some crappy ones) that switching themes should be a breeze! Evaluating and switching WordPress themes should come with some cautionary statements: “warning: changing themes could mess up your entire site….or make it truly amazing!” If…

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WHY YOUR E-MAIL LIST IS STILL ONE OF YOUR TOP MARKETING ASSETS (AND HOW TO GROW IT)

Online retailing has seen big changes in the last 10 years. First came social media, then mobile commerce. But before it all, we had e-mail, which is still the internet’s killer app, delivering targeted customers to your site with regularity. In an age of social media, is e-mail still relevant? Should you change how you’re e-mailing your customers? Statistics show the typical Business to Consumer (b2c) e-mail generates 1.7% click throughs to web sites and Email marketing has an ROI…

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USING THE FREE TRELLO APP TO PLAN YOUR MARKETING EDITORIAL CALENDAR

Trello is especially suited for managing editorial calendars because of this card flexibility. Trello’s based in Kanban style of project management (think sticky notes on a whiteboard.) We like the Trello card and board interface, and it’s ability to support visual items in a to-do / task format. Agile teams often use Kanban as a way to keep many people moving on large, complex projects, by breaking down individual tasks into cards (sticky notes.) If your desk looks like mine,…

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INBOUND MARKETING FOR ASSOCIATIONS

A quick overview of how to get more association members and boost conference attendance using inbound marketing. Inbound marketing is the methodology that more and more corporate marketing departments are deploying. When someone searches online, looking for an answer to their current challenge, you want to have the best-matched educational answer for them. When they read your blog post, they have the opportunity to explore more by downloading a guide or whitepaper or checklist. They’ve exchanged their marketing contact information for…

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GREAT CUSTOMER INTERVIEW QUESTIONS

Two great opening questions to really connect with your B2B customers The persona interview – interviewing an existing customer to create a profile of what they (and prospects that look like them) want from your business and your marketing – is critical for establishing what kind of content to produce to attract traffic to your web site and convert them to leads. The persona interview informs the buyer’s journey (the path that customers take to go from strangers to evangelists.) So, how can we…

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MAKE THE MODERN HEALTHCARE TECH SELL WITH INBOUND

Once upon a time, doctors, nurses, clinics, and hospitals had to settle for whiskey and cauterization for the latest in sterilization. Thankfully, things are different and there is now no shortage of advanced healthcare technology companies marketing their latest products like 3D printers and MRI machines to the medical community. But while the innovative spirit of healthcare technology is reflected in its products, its industry’s hesitance to adopt digital inbound marketing and sales takes it a step backward. Here’s how…

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