Marketing Acuity

Facebook groups should be created to fulfill a sense of community; it’s about bringing people together with a common interest to converse and engage.  For any association, it can be difficult to directly engage with members except at events,  but here are a few tips to create a meaningful and effective group: 1) Evaluate New Members It’s important to not let just anyone into the group.  It would be better to have 20 members that fit your association’s buyer persona…

Are you wondering how to promote your business and services but don’t know where to start? Creating a unique Facebook group could be the answer you’re looking for!  Facebook groups are a great way to network and engage with other businesses, customers, or professionals.  Who you target is based on what you want to gain.  Creating a group aimed at existing customers will be centered on customer service, help and advice, and seeing exactly what your customers like and dislike. …

There’s nothing more terrifying than realizing “I need to develop some new content!” As small business owners, we’re already running ragged – now we have to create stuff so people can find our website and interact with us? Yep, we do have to do that. We work with clients who have amassed a library of content who continue to get leads from that evergreen content. It continues to produce traffic and generate leads even years after being first developed. So…

When our clients garner attention from the media, the first reaction (after excitement), is “how do I best take advantage of this press for my business?” If the press is favorable, you can take advantage of it! Press is good! If it’s negative, please contact our office and we’ll put you in touch with a few of our PR professional friends who manage crisis communications.  1) Press creates awareness People who might not know about your business, product or service…

It’s getting ugly out there, folks. With last week’s exposure of data analytics firm Cambridge Analytica using YOUR (and my) Facebook profile, likes and friends data to sully democracy in the USA, there’s a movement afoot to “delete Facebook”. Or rather #deletefacebook. Is this really happening? Yes, yes it is. We’ve all seen less traffic, due to the algorithm change, noted here, but it’s more than that. Clients are actually telling us “I’m not on Facebook anymore, is there any other way…

The calls we’ve been getting this week from clients center around “what happened with Facebook? It used to be so great for us, particularly our active private groups?” Facebook Zero – or the algorithm change in 2018 – is responsible for those red numbers in your Insights panel. The above capture is after two weeks of all red numbers. See how much this client’s engagement is up? It just takes some work.  Facebook Zero is what marketers are calling the…

WordPress is an easy to use web site platform called a content management system or CMS. WordPress has evolved from a blogging platform to become a sophisticated system for managing web sites, complete with a library of thousands of third-party plugins that extend the system to encompass almost any feature you might need.   From commerce to event registration to membership management to crowd fundraising platforms, WordPress can handle it all. In this video segment, we show how to add…

WordPress is an easy to use web site platform called a content management system or CMS. WordPress has evolved from a blogging platform to become a sophisticated system for managing web sites, complete with a library of thousands of third-party plugins that extend the system to encompass almost any feature you might need. From commerce to event registration to membership management to crowd fundraising platforms, WordPress can handle it all. One of the first things you’ll need to is put…

Learn how to create a custom SquareSpace product page – it’s easy! SquareSpace is an easy-to-use web site platform that has integrated commerce and a unique interface for editing. SquareSpace does offer a basic product grid with it’s interface, but most clients wish to customize the product page with more than just a product grid and a clickable category listing. In this video, we show you how to create a custom product page using Summary Blocks.   SquareSpace Custom Product…