SOCIAL MEDIA FOR ONLINE RETAILERS

While social media only accounts for a minor percentage of total retail sales, it has a major influence on customer’s buying and shopping behavior. Online retailers have a big advantage when using social media to market because consumers are now spending more time in front of their messages!  Through tools like Hubspot you can utilize social media to your online businesses advantage. Track your results and know what is working to bring in customers Know the right keywords to use…

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HOW TO CREATE AN EMAIL CAMPAIGN FOR YOUR SMALL BUSINESS

Although some people believe that email is not as effective as it used to be, it is still the best way to market and remain in contact with your prospects. Email use worldwide will top 3 billion users by 2020, and 86% of professionals prefer to use email when communicating for business purposes Through tools like Hubspot, MailChimp, and Constant Contact, you can create email campaigns that are sent to the right people at the appropriate time.  Through many marketing…

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WHY BUSINESSES SHOULD BLOG

Blogging can provide businesses with opportunities and build leads. Most people believe that blogs are ineffective because they are mostly “journalizing.” But what they don’t know is that blogs can be very valuable in SEO and in marketing. Blogs can educate, inform, help, and even entertain. Blogs can be useful for business because: They bring traffic to your website They help convert traffic to leads They bring in long term results Builds trust  Before we get into how blogging can…

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SOCIAL MEDIA MARKETING WITH YOUR CUSTOMERS DURING A NATURAL DISASTER

Social Media Marketing With Your Customers During A Natural Disaster Communicating with your customers who may be experiencing a disaster is a delicate balance between understanding that some customers will be seriously affected by the disaster, and many others will not. How do you balance it out? What kinds of messages should you use? During Hurricanes Harvey and Irma, two clients, a retail e-commerce business with customers across the globe (including in Texas and Florida) and an association hosting their…

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SALES LEADS FOR YOUR E-COMMERCE BUSINESS

Sales leads for your E-commerce businessE-commerce success depends on attracting more visitors to your site, converting more of them to leads and nurturing them to become customers. Converting a visitor into a lead is actually a very simple process referred to as lead generation, and although that sounds like a fancy term, it’s really just to referring to the process of obtaining contact information or marketing information from those visitors. The more leads that you generate, the more that your additional marketing efforts are going to contribute to increased revenue and success.…

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HOW TO CREATE YOUR BUSINESS SOCIAL MEDIA IMAGES – FREE!

Tonight, I’m blogging from an ice arena. I’ve blogged from dance studios, by the beach, from the pool, from a bar. I’ve crafted social media posts from my front porch, from the pool, from the living room, from my basement, even. I’ve filmed videos for clients using props in my bedroom, I’ve filmed them at a 4-star resort. I’ve photographed them in client offices, conference rooms, training centers, manufacturing facilities. Crafting blogs and social media content is more about perception…

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WE TRIED IT! LUMEN5 BLOG-TO-VIDEO CREATION TOOL

Today, we tried using Lumen5 to automatically convert blog posts to videos An e-mail floated across our desks this morning from Social Media Examiner exploring the beta Lumen5 blog-to-video creation tool. So we signed up for it and gave it a whirl. In less than a half hour, we had a respectable first version video. Here are our observations: It’s very easy to use, requires little in the way of tutorial, unlike most other content creation tools. You specify the…

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INCREASE LEAD GENERATION WITH VIDEO BLOGS

How to increase lead generation by using video blogs Everyone knows that in order to make money and generate revenue, a business needs to acquire customers and convince people to purchase their product or services. At some point in time every customer in every business begins as a lead, meaning that they were at one point: considering a purchase, or have shown interest in purchasing your product or services. The process of actively attracting and gathering leads for your business…

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9 GREAT FREE RESOURCES FOR MARKETERS

There are so many wonderful open source tools that help clients do a better job on their own marketing: from collaboration (Google Drive, custom calendars shared with clients on Google Calendar) and project management to content management on web sites, to photo creation and editing, to communication and sharing that help you do more of your own marketing. First, let’s define open source: open source derived from a concept that the source code was available for developers to modify. Some…

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