Most business initiatives are considered complete at launch. But your web site is not one of them. Why is this? A web site is a business’ online hub of operations, both internal and external. It’s the single point of owned-platform resonance for the customer and the organization. It should be an ongoing and evolving business operations unit. And it’s also one of your business’ biggest points of vulnerability. From the moment a web site is installed, it’s vulnerable, regardless of…