7 STEPS TO CRAFTING A GREAT STORY (BY A 9-YEAR OLD STORYTELLER)
Content is cheap. Data is Cheap. Storytelling and Strategy are the big winners –Scott Monty, SEO Consultant to Fortune 500…
THE MARKETER’S GUIDE TO BASIC GRAPHIC DESIGN TOOLS
By Ray Hidalgo When it comes to using graphic design, a lot of conventional marketers fall short on artistic ability.…
HOW DO I GET MY SITE RANKED HIGHER FOR MY KEYWORDS?
We get this question more often than almost any other: How do I boost my search engine rankings for my…
USING POLYVORE AND PINTEREST FOR MARKETING
Pin it! In the social marketing world, a new player (just a little over two years old, and just opened…
MEASURING SOCIAL MEDIA ROI, NOT JUST ENGAGEMENT
Social media engagement, defined as how many people like, share and comment on social media posts, is a metric that…
SOCIAL MEDIA MATURITY – CREATING ROI FOR LANSING BUSINESSES
Social media continues to evolve, new players are emerging and we see many of our entrepreneurs still not sure how…
SOCIAL MEDIA AGENCIES: WHAT THEY CAN DO FOR YOU
Social media agencies – typically an ad agency or digital marketing agency with social media certified staff – are a…
HOW TO INCREASE TRAFFIC TO YOUR MICHIGAN BUSINESS WEB SITE
Want to increase traffic to your web site? Write a company blog. But, don’t just blog about any thought that pops into your…
FACEBOOK’S NEW ALGORITHM CHANGE REWARDS GREAT CONTENT
Starting January 1st, 2015 , Facebook’s algorithm – which determines what posts get shown to users – will be rewarding less promotional,…
