MEASURING SOCIAL MEDIA ROI, NOT JUST ENGAGEMENT
Social media engagement, defined as how many people like, share and comment on social media posts, is a metric that…
SOCIAL MEDIA MATURITY – CREATING ROI FOR LANSING BUSINESSES
Social media continues to evolve, new players are emerging and we see many of our entrepreneurs still not sure how…
SOCIAL MEDIA AGENCIES: WHAT THEY CAN DO FOR YOU
Social media agencies – typically an ad agency or digital marketing agency with social media certified staff – are a…
HOW TO INCREASE TRAFFIC TO YOUR MICHIGAN BUSINESS WEB SITE
Want to increase traffic to your web site? Write a company blog. But, don’t just blog about any thought that pops into your…
FACEBOOK’S NEW ALGORITHM CHANGE REWARDS GREAT CONTENT
Starting January 1st, 2015 , Facebook’s algorithm – which determines what posts get shown to users – will be rewarding less promotional,…
HOW TO WRITE A BETTER MARKETING EMAIL
Email marketing is still one of the most viable and successful business tools out there. Whether business to consumer or…
MEASURING MARKETING EFFECTIVENESS IN 3 SECONDS
How to evaluate a landing page, ad or billboard in 3 seconds or less! The effectiveness of your marketing communications…
MEASURING MARKETING EFFECTIVENESS – NO MORE FUZZY MATH
Measuring marketing effectiveness has always been somewhat of a fuzzy math problem. I hate fuzzy math. As a fairly analytical…
OPTIMIZING YOUR WEB SITE FOR SEARCH ENGINES – AND HUMANS
Optimizing your web site for search engines is a smart idea that most business owners have at least heard about.…
