DRIVE UP HEALTH CARE PRODUCT LEADS AND SALES AS A SMALL VENDOR
By Ray Hidalgo The potential buyers of health care products are among the more digitally savvy customers to test the waters of the consumer marketplace. To that end, if a health care vendor – especially a smaller vendor – means to engage with and generate more leads, it needs to rethink traditional marketing. Health care customers are not so easily wooed by interruptive cold calls and cries for attention masquerading as sales pitches. Consider appealing to buyer intelligence; consider implementing…