WordPress and Event and Member Management systems come together to help the association grow membership and attendance
Marketing Acuity redesigned the Michigan AfterSchool Association Web Site in 2016
Their site was an outdated existing WordPress site and required a mobile-friendly template refresh, and additional features added. Because the site was already in WordPress, the process of refresh was streamlined. In 2018, the MAA switched from EventBrite to Event Espresso, a native WordPress event management system, and developed a successful first pilot of the application for their spring conference. MAA also launched a member-only learning network and youth credential payment system via their web site. Marketing Acuity also developed conference branding with social media graphics for their events, designing the conference logo and look and feel.
The Michigan AfterSchool Association connects with members via their website, the statewide hub for information for afterschool professionals.