I just deleted 95% of my marketing email list. What?? I wanted to start with a cleaner list, with emails only from the last 3 years and in my case, only those that I knew who they were. Now, in the business I’m in (marketing and web development) this is pretty easy to do. If you’re a commerce business (and I am, too), I wouldn’t be so callous, but I might delete emails older than 8 years or more. The…
About fifteen years ago, we started a side hustle for our business. I’ve been in the marketing / design / advertising and then web development business since 1987. I’ve had sidehustles to my job for decades. But having a side hustle to your business? Let’s look at why that could be really good, and some examples of pairing side hustles with your primary business. As a web developer and marketer, I am well used to promoting businesses and running e-commerce…
It’s 2025, Meta has just announced AI bots, and removal of content moderation with “expect more harmful content” as an explicit warning from Zuck. WTH! What should businesses do NOW? Meta owns Instagram, Threads, Facebook, Messenger. These are all platforms YOU use for your business. I do too. Linkedin is owned by Microsoft, YouTube by Alphabet, TikTok by the Chinese (and might still be banned because Zuck doesn’t want competitors), and let’s not even talk about X, which you should…
See this post below? Replace the words YouTube with Pinterest and show it to me within 2 minutes of each other. I’ll be suspicious, and you should be too. Are all the new AI accounts going to destroy social media? Probably. The social in social media is on it’s way out and the robots are going to push us out the door. Meta announced they are going to begin setting up AI bot accounts to create content on their platforms.…
I’ve spent the entire summer and part of the spring, working overtime on LearnDash with two clients. I’ll share some neat new things we developed for them, some how-to tips and an overall deep dive into LearnDash. This article is about LearnDash Plugins, Reporting Pages, Learner Dashboards and more! Because you always want more, right? The example below is from one of our clients, the Michigan Assisted Living Association, which offers both free (and paid) courses for their membership. The…
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I’ve long made it a mission to support small businesses in my community and the February edition of that is the first time I’ve made a conscious effort to document that. Let’s see how I did: My kids both needed running shoes – one for winter running club (and he wants to run track?) The other one needs it for general fitness for her sport. So I hopped over to Playmakers, a local running store and spent over an hour…
Recently, more clients have wanted to use advertising to promote their businesses. And there’s confusion over what kind of advertising they should do. In simple terms, there are two models – search advertising (on Google, exclusively) and display advertising (everything else, from Instagram to YouTube.) I’ll explain the difference between search advertising and display advertising (Google v. Meta.) Search advertising is exactly what it sounds like. You buy ads on Google’s search engine so when people search for that specific…
I get this question asked in a couple of online groups at least once per week (maybe more), so I thought I’d answer it in a blog post. What does a basic website cost? Basic would be described as an informational site – a home page, a services page, a contact page – this kind of basic is very basic and it’s very affordable – and even DIY-able if you have a few tech skills and aren’t afraid of diving…
