Using your authentic voice to add personality to your business brand across your website and social media

My favorite local social media feed is a Facebook feed from a thrift store that is aligned with a Christian mission movement in our town. The store, called City Rescue Mission Upscale Thrift posts on Facebook several times a day, and it’s worth seeking out their posts when the algorithm doesn’t show them because they’re funny and engaging. Imagine that. Customers seek out your feed even when Facebook doesn’t show it.   Most businesses try to be very professional with…

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The dangers of building your business empire on borrowed land

Why businesses need a website not just social media You shouldn’t rely entirely on social media platforms to build your business. This is a cautionary tale for entrepreneurs who are new to the game. If you’ve only ever known the social media we have now, you probably don’t know what lies ahead if you build your business exclusively on borrowed land. Like most businesses, you’re filling your Facebook feed with content, your Instagram feed with photos, stories and inspirational quotes…

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Using User Generated Content to Boost Business

I’m eating tacos and drinking a craft margarita in the ocean. My legs are in the sea, I’m sitting on a stool, legs dangling over 25-feet of crystal-clear teal ocean, bellied up to a wooden counter attached to the side of a floating taco bar. Behind me, a soft platform is home to a half-dozen other guests, also drinking tropical drinks and relaxing in the sun. How I got to this taco bar, spent $145 on the two-hour experience (including…

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Creating A Winning Pricing Strategy For Your Products

What should you charge? What CAN you charge?  Creating a winning pricing strategy is one of the fundamentals of marketing. It is, after all, one of the 4 P’s of marketing; product, price, place and promotion. Let’s break down what pricing strategy might entail: Evaluate your costs and determine your base price Consider competitors’ pricing and your unique position in the marketplace Test out your price strategies by talking with customers and prospects Test out freemium strategies if your business…

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Facebook Groups Might Be The Last Great Thing About Facebook For Marketers

  Facebook has been challenging for marketers recently, and many clients have started Facebook Groups as a way of reaching their audience in the Facebook newsfeed, as well as for community creation. But some haven’t seen the kind of participation they’d like. How can your organization build and grow a thriving Facebook group in a time when groups might be the last great thing about Facebook? If you don’t already have a Facebook group, the basics are pretty simple. Groups…

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The Importance of E-Mail Marketing Why we’re doubling down on email marketing – are we crazy? Like you, we run businesses. Not just marketing businesses where we tell you what we think you should do, but actual businesses that sell products. This means we have to put our money where our mouth is. And we know how hard it is for you to do what you do, listen to our advice, and put it into practice. Sometimes with mixed results.…

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The Future of Facebook as a Marketing Tool For Small Business We have a client who said that she didn’t use Facebook much personally and was going to delete the app from her phone. But she felt strongly that she should maintain a FB presence on both a page and a group (and she hired us to manage it.) What is the future of Facebook as a marketing tool for small business? The larger question of leaving Facebook rears it’s…

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I was on vacation recently with my family. My spouse, who receives alerts for payments into one of our businesses noted during our trip that sales had slowed for one client. This client and I have a revenue-sharing arrangement rather than fee for service. So I can see, online, at any time, what income has come in (so can my spouse, on his phone.)  During our trip, of course, I wasn’t on my laptop blogging or creating videos for my client,…

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The Current State of Social Media Being able to spread information and post our opinions almost instantly has revolutionized the “word-of-mouth” marketing strategy. It has allowed businesses small and large to expand their reach to surprising levels. Businesses do face a major challenge when deciding to post content; they will inevitably be faced with tough competition. Here’s what we know for sure: there is increasing saturation of businesses engaging with users on social media and this is partially responsible for…

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Have you ever wanted to interview an influencer in your industry but don’t know where to start?  Look no further!  It can be an intimidating process and we are here to make it a little easier.  Here are Marketing Acuity’s 6 best tips on how to conduct the best interview for your video blog. 1) Do your research      Do not wing it.  I repeat, do NOT wing it!  The best interviews are done after hours of research.  Here…

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