Mompreneur myths, truths and lies

Mompreneur, be true to yourself! Building a WFH business for mom entrepreneurs takes guts – and restraint

Mompreneur, build the business YOU want, not what society tells you should want! Every day I see posts by female and women business brands telling women entrepreneurs they’re shooting too low, that they need to think bigger. They need to think more like male entrepreneurs. Mompreneurs, I’m here to tell you to be true to yourself. If your littles are flying the nest and you want to get your product on Shark Tank and grow the heck out of it,…

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Facebook outage and what small businesses can do

Three ways customers can wean off Facebook – and what your business can do to reach them

Facebook, Inc suffered a massive outage on Monday October 4th, the same day they were being investigated by Congress, and weeks after the Wall Street Journal’s Facebook Files began appearing. What’s a tech giant to do? What are YOU supposed to do as a small business owner? We explore three ways customers can wean off Facebook – and what your business can do to reach them next. It’s the inbox, baby! Video rules – YouTube and TikTok Patreon, in-house networks…

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How to take advantage of UGC (user generated content) as a small business | Marketing Acuity

How to take advantage of UGC (user generated content) as a small business

How to take advantage of UGC (user generated content) as a small business People buy from people they like! And they buy based on recommendations from others. User generated content is one of those types of recommendations! Here’s how to take advantage of UGC (user generated content) as a small business. What is UGC anyway? (for more, click here) UGC or user generated content is content that your audience creates not because they are promoting your brand or operating as…

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The value of testimonials and how to implement them on your web site

The value of testimonials and how to implement them on your web site

The value of testimonials and how to implement them on your site We buy from people we like – and based on recommendations from others! The value of testimonials cannot be overstated. We love ratings, rankings and the endorsement from others to help guide us to buying decisions. We’re going to show you the value of testimonials and how to implement them on your web site. First, how do you go about getting a testimonial? What platform should you gather…

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Virtual-conference-Event-Espresso-WordPress Marketing Acuity Digital Marketing Training

Virtual conference setup on Event Espresso

Super fast virtual conference setup using WordPress and Event Espresso event management plugin In 2020, we all learned how to work from home – and attend conferences remotely. Is the end of the pandemic the end of virtual conferences? Not by a long shot. Virtual conferences expand the pool of attendees, are accessible by all learners and they come at more attractive price points than in-person travel can give. Plus, your attendees want on-demand sessions after they get home.  Here’s…

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how to generate content for your blog when you have writer's block

How to come up with new content ideas when you have writer’s block?

If you’re creating content for your business on the schedule you should, you know you have to create content regularly. How should you come up with new content ideas when you have writer’s block?  We’ll share our top tips! Forget words at all (overcome writer’s block by not writing a thing!)* Video, photography, illustration and infographics don’t even NEED words. If you’re struggling with writing enough content, give up the writing part! You only need a good idea, a few…

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How to set up a podcast on WordPress

How to set up a podcast on your WordPress website (a primer for complete beginners)

You’ve got a podcast! Great! Now, how do you set up a podcast on your WordPress website?  We will profile a client, Michigan Safety Conference, how we deployed their podcast to their website. They are a professional organization dedicated to the business of safety in Michigan’s pubic safety, manufacturing and construction industries.  They host a series of industry professionsls to talk safety in these industries on a bi-weekly basis. Our client wanted to set up the podcasts so they were…

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SEO-Tools-for-Small-Business-E-Commerce

The best SEO tools for small businesses and how they can help you

Your business succeeds when customers find and visit you! Whether that be online or in person, your business has to be found to sell whatever it is you sell. Search engine optimization, or SEO, is a critical component of being found. There are hundreds of forces that affect SEO, but there are also some great tools to help you. In this blog, we share our best SEO tools for small businesses and how they can help you. SEO really starts…

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How to develop an asthetically pleasing social media feed

How to create an effective and aesthetically pleasing social media feed for your business

Just about everyone from your tech savvy kids, to your less tech savvy parents are on a social media platform of some sort. Even you, a business owner, take part in the daily ritual of scrolling through your feed and seeing what your customers and competition are up to. In this post, we show you how to create an effective and aesthetically pleasing social media feed for your business In the past, we have discussed the importance of maintaining a…

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