Can AI replace a junior marketing staffer or intern on a task? I test this out on a recent project and here are my results: I have hired marketing interns for decades (since 1993) to perform various functions in our…
How to hide from Amazon’s AI “buy for me” scraping on your website Over the the 2025 holidays, many sellers were dismayed to see their products listed on Amazon as a “buy for me” option on Amazon! Lawyers are working…
If you’re tired of fees for Etsy and Wix (and Squarespace) jumping into the stratosphere, it’s time to consider how you’ll get off Etsy and Wix in 2026. Everyone has been noting how these SaaS platforms are ever increasing cost…
In a country where health insurance is now completely unaffordable, and providers are leaving in droves, burnt out, Direct Primary Care is increasingly becoming a viable – and preferable – alternative for both patients and physicians. Marketing a direct primary…
WordPress has a myriad of event management plugins available. As a longtime developer for associations, consultants, and other organizations that host a lot of events, here are my go-to ones (and some are pretty lightweight, others are more traditional “big”…
How long does it take to build an e-commerce website? As little as a few hours! Not kidding! This afternoon, I took an existing website, in 2.5 hours I had installed commerce, set up product with variations and attributes, configured…
Ever have an issue with a WordPress site and google something like “advanced payments not showing credit cards”? or the ‘white screen of death?’ Only to be met with dubious answers? This is because AI summaries appearing in search engines…
Tired of Etsy fees? Worried about a boycott of Etsy due to problematic products? Here’s how to use your own website with your Etsy store to nurture customers to buy on your website (without getting in trouble with Etsy.) Etsy…
Launching a new business, a new product, or a new service? Your URL is key to your SEO success. Yes, even in 2025, the URL is key – because a URL built around the thing you do, make or your…