Marketing Acuity

Staying organized with your marketing is probably one of the most important things about marketing. The first step to achieving your business goals is by organizing them. For example, you might want to increase monthly sales or capture more email subscribers. When you organize around your goals, you have given yourself the power to achieve them. Staying organized allows you to be more productive and consistent with your work. It ensures you’re getting the most out of every effort you…

Which social media platform works for your business? When looking at analytics and conversions on your web site, consider the WHOLE path, not just the last touch. Looking at analytics on your website, particularly sales conversion metrics, you might be tempted to say “look at that, Pinterest drives twice the traffic as Facebook, but we get 4X the sales from Facebook visitors, none from Pinterest; we should drop Pinterest!”  If you have a physical store, customers can walk in the…

Engaging content is the core of success when you are building your business. It increases brand awareness, encourages consumer engagement, and will move your website to the top of Google. So, how can you make all this possible? A content calendar is a perfect start to managing your content strategy. There are a couple of different types of content calendars. For example, a social media content calendar allows you to plan and strategize content for all your social media channels.…

One of our followers responded to our email asking “what’s your biggest marketing challenge” with this: “how can I be sure I’m not bothering my followers too much with my marketing?” Let’s dispel a few myths: you are intruding on your customer’s lives. If you’re a small business and someone liked your business feed on Instagram, or joined your Facebook group or signed up on your e-mail list, they WANT to hear from you. In fact, they want to hear…

Managing memberships for your association is one of your association’s critical functions. How and where should you manage member data in a world where your website is the hub of operations for your association? Online or offline? That’s the big question for associations. With most associations on their fifth or sixth web site iteration in the last decade or two, the ever-increasing sophistication of software tools for managing both members and association, the question comes up again and again. How…

Optimizing your website to generate leads is an absolute must. When you’ve invested a lot of effort to get a prospective customer from social media to your website, you want to be sure to capture their email and contact information. If you don’t, the opportunity to convert that customer to a paying one could be lost if they leave without a purchase or an engagement with your company. To understand how to optimize your website, it’s important you gain a…