Marketing Acuity

There’s nothing wrong with a lifestyle business As a follow up to what size business is right for you (link), the concept of lifestyle business is in that article. What is a lifestyle business? According to venture capitalists, it’s one that they cannot sell and make 20% on their investment. They look for unicorns – amazing, unique companies that they can invest in and turn billions in profit on the sale or public offering. Just whose lifestyle are we talking…

Based on our ACTUAL research and testing We recently developed a site for a client and her request was that her site deploy a video header using a YouTube video (or a native video.) She wanted the video to stand alone, with no slider text or buttons on it. She wanted an easy to customize video header, too, nothing too complex for a client to create. You would think this is an easy find, but we found surprisingly few video-enabled…

Storytelling is one of the most powerful forms of communication for marketers. Combine story telling with video marketing and your brand will connect with customers in meaningful ways.   As children, we learn about the world through story. From books and cartoons, to made-up tales told while playing with toys, storytelling is at the heart of what we learned and HOW we learn. Then, we grew up.  But, still, the story is compeling! Humans were built to love stories. It…

Pandemic marketing requires big changes If your website homepage is the same as it was in late February, you need to change it, quickly. The world turned upside down. Your customers’ lives – and yours – are irrevocably different. If your message has remained the same, it needs to change. It does not, however, need to be gloom and doom! Positive, uplifting messages encouraging your customers to change with the times, to get motivated to do something are helpful. Early…

Creative ideas for local businesses. Big business is pivoting. Are you? What’s going to sell big in a pandemic world?* Things you can do at home or nearby to home. Things that improve your home or home life, a shift to cozy and comfortable, to luxury at home. For those that want to get away, trips are probably not an option, but parking an RV on your own land or rustic state or federal land, or your boat on a…

With over 1 billion users on Instagram, half of them are watching and using Instagram stories every day. Instagram stories have become both entertainment and have developed into an irreplaceable funnel for online businesses. They are stocked with a variety of creative features that users love to interact with. It’s a great time to consider Instagram stories as your next marketing destination. So, what exactly is an Instagram story? It’s visual content on Instagram that comes in the form of…

The novel coronavirus is affecting the world in ways that no one has ever experienced before, in turn, businessowners across the world are changing the way that they conduct their business. In an age where doing things from home appears to be the new norm for the upcoming future it’s becoming more and more important to determine the most efficient ways to do so. For businessowners that specialize in sewing or promoting products online, a home studio is an essential…

YouTube for online businesses, part two. In our first part, we explored how using YouTube for native, long-form video helps connect with your customers and drive new traffic to your website. At this point, you should have your own YouTube marketing strategy that you want to deploy and goals you want to reach. Now, it’s time to dive into the details on how to successfully grow and manage a YouTube channel. The first thing you need to do is create…

YouTube is one of the most popular websites in the world. It has the ability to be an incredibly powerful marketing platform for business owners. YouTube Marketing for Small Business is a secret weapon for content that people come to watch! So, why should you start producing content for YouTube? First of all, 1 billion unique users visit YouTube each month. That translates to 17% of all internet traffic flowing through their search engine. Most people don’t think of YouTube…