Marketing Acuity

Pandemic marketing requires big changes If your website homepage is the same as it was in late February, you need to change it, quickly. The world turned upside down. Your customers’ lives – and yours – are irrevocably different. If your message has remained the same, it needs to change. It does not, however, need to be gloom and doom! Positive, uplifting messages encouraging your customers to change with the times, to get motivated to do something are helpful. Early…

Creative ideas for local businesses. Big business is pivoting. Are you? What’s going to sell big in a pandemic world?* Things you can do at home or nearby to home. Things that improve your home or home life, a shift to cozy and comfortable, to luxury at home. For those that want to get away, trips are probably not an option, but parking an RV on your own land or rustic state or federal land, or your boat on a…

With over 1 billion users on Instagram, half of them are watching and using Instagram stories every day. Instagram stories have become both entertainment and have developed into an irreplaceable funnel for online businesses. They are stocked with a variety of creative features that users love to interact with. It’s a great time to consider Instagram stories as your next marketing destination. So, what exactly is an Instagram story? It’s visual content on Instagram that comes in the form of…

The novel coronavirus is affecting the world in ways that no one has ever experienced before, in turn, businessowners across the world are changing the way that they conduct their business. In an age where doing things from home appears to be the new norm for the upcoming future it’s becoming more and more important to determine the most efficient ways to do so. For businessowners that specialize in sewing or promoting products online, a home studio is an essential…

YouTube for online businesses, part two. In our first part, we explored how using YouTube for native, long-form video helps connect with your customers and drive new traffic to your website. At this point, you should have your own YouTube marketing strategy that you want to deploy and goals you want to reach. Now, it’s time to dive into the details on how to successfully grow and manage a YouTube channel. The first thing you need to do is create…

YouTube is one of the most popular websites in the world. It has the ability to be an incredibly powerful marketing platform for business owners. YouTube Marketing for Small Business is a secret weapon for content that people come to watch! So, why should you start producing content for YouTube? First of all, 1 billion unique users visit YouTube each month. That translates to 17% of all internet traffic flowing through their search engine. Most people don’t think of YouTube…

Take control of your business right now, keep showing up for your customers, plus two secret tips for priority inbox email delivery AND social share (for free) that rivals boosted posts Did you know that you can deploy a super fast online store using Constant Contact marketing platform with shoppable landing pages? Yep. If you’re currently trying to figure out how to get online with courses, with products or even with services, this is probably one of the fastest ways…

False Evidence Appearing Real or Face Everything And Rise. Either way, it spells FEAR. How to quickly mitigate the lockdown orders for your business, transition to online and create a future revenue stream that will serve your business past crisis We are IN this, friends. We’re in it. It’s like nothing any of us have ever experienced.  Mood waffles between panic and calm, between “do all the things” and sit on the couch, binge Netflix and eat popcorn. Our kids…

Streaming video is projected to grow at 30% a year for the next 5 years. Small businesses have already been taking advantage of this growth by producing live video content. Live streaming on social media has leveled the playing field for marketers, allowing them to reach huge audiences. This can be a tremendous advantage for small businesses because if done right, your content can cut through the noise of all the other posts and videos online. A local business has resonance…