Marketing Acuity

Planning live social media events at a trade show, conference or workshop: Planning out a weekly social media calendar is a fairly easy task (blog link to social calendar/landing page) that involves crafting messages and scheduling them on your social platform accounts. Covering an event such as a trade show, conference or workshop takes some prior planning, and fancy footwork on the ground. We planned five days of coverage of a client’s annual conference in Miami. The resort property’s conference…

Tailor your content to the wants and needs of the people who are viewing it; as you learn more about your leads, you will be able to better personalize your content and messages to match their specific wants. Find the keywords your customers used to find your site and search variations of that for other keywords that they would search for; remember to be specific in wording! Create Calls-to-Actions and landing pages to convert leads. In order to convert leads,…

Do you know how to select the best Keywords for your business website? Keywords are the words typed into search engines. They are the topics that searchers are trying to learn more about. In order to attract those customers, you need to do research on what keywords relate to your business, and find the keywords that searchers will use to find your page. How to do Keyword research: Make a list of keywords your buyer personas would search for; determine…

While social media only accounts for a minor percentage of total retail sales, it has a major influence on customer’s buying and shopping behavior. Online retailers have a big advantage when using social media to market because consumers are now spending more time in front of their messages!  Through tools like Hubspot you can utilize social media to your online businesses advantage. Track your results and know what is working to bring in customers Know the right keywords to use…

Although some people believe that email is not as effective as it used to be, it is still the best way to market and remain in contact with your prospects. Email use worldwide will top 3 billion users by 2020, and 86% of professionals prefer to use email when communicating for business purposes Through tools like Hubspot, MailChimp, and Constant Contact, you can create email campaigns that are sent to the right people at the appropriate time.  Through many marketing…

Blogging can provide businesses with opportunities and build leads. Most people believe that blogs are ineffective because they are mostly “journalizing.” But what they don’t know is that blogs can be very valuable in SEO and in marketing. Blogs can educate, inform, help, and even entertain. Blogs can be useful for business because: They bring traffic to your website They help convert traffic to leads They bring in long term results Builds trust  Before we get into how blogging can…

Social Media Marketing With Your Customers During A Natural Disaster Communicating with your customers who may be experiencing a disaster is a delicate balance between understanding that some customers will be seriously affected by the disaster, and many others will not. How do you balance it out? What kinds of messages should you use? During Hurricanes Harvey and Irma, two clients, a retail e-commerce business with customers across the globe (including in Texas and Florida) and an association hosting their…

Sales leads for your E-commerce businessE-commerce success depends on attracting more visitors to your site, converting more of them to leads and nurturing them to become customers. Converting a visitor into a lead is actually a very simple process referred to as lead generation, and although that sounds like a fancy term, it’s really just to referring to the process of obtaining contact information or marketing information from those visitors. The more leads that you generate, the more that your additional marketing efforts are going to contribute to increased revenue and success.…

Tonight, I’m blogging from an ice arena. I’ve blogged from dance studios, by the beach, from the pool, from a bar. I’ve crafted social media posts from my front porch, from the pool, from the living room, from my basement, even. I’ve filmed videos for clients using props in my bedroom, I’ve filmed them at a 4-star resort. I’ve photographed them in client offices, conference rooms, training centers, manufacturing facilities. Crafting blogs and social media content is more about perception…