Marketing Acuity

Take control of your business right now, keep showing up for your customers, plus two secret tips for priority inbox email delivery AND social share (for free) that rivals boosted posts Did you know that you can deploy a super fast online store using Constant Contact marketing platform with shoppable landing pages? Yep. If you’re currently trying to figure out how to get online with courses, with products or even with services, this is probably one of the fastest ways…

False Evidence Appearing Real or Face Everything And Rise. Either way, it spells FEAR. How to quickly mitigate the lockdown orders for your business, transition to online and create a future revenue stream that will serve your business past crisis We are IN this, friends. We’re in it. It’s like nothing any of us have ever experienced.  Mood waffles between panic and calm, between “do all the things” and sit on the couch, binge Netflix and eat popcorn. Our kids…

Streaming video is projected to grow at 30% a year for the next 5 years. Small businesses have already been taking advantage of this growth by producing live video content. Live streaming on social media has leveled the playing field for marketers, allowing them to reach huge audiences. This can be a tremendous advantage for small businesses because if done right, your content can cut through the noise of all the other posts and videos online. A local business has resonance…

Blog roundup of WordPress, SquareSpace, PayPal and social media tips to get your business selling online, fast These are trying times, so every day, we’ll publish more free or low cost ideas to get your business online for what looks like an extended stay. Some are from existing blog posts For everyone: Change your website headers Change your social media plans Focus on how you can help your clients get through this, personally, professionally, emotionally Be helpful, be human Go…

Platforms, tech and creative ideas to build your brick and mortar art + sewing + craft business online store If you’ve been putting off that online store, you’re realizing that being online is a really smart idea. In the best of times, it creates a second channel, open 24/7 that anyone, anywhere can access. But the onerous task of tallying inventory, taking photos and managing a digital + physical store is probably what made you avoid it in the first…

Tools, tech, plan for associations and conferences that need to get online, and FAST Hosting a conference this spring and early summer? Worried about what you’re going to do now that everyone is quarantined? You have great options that can not only get you back in business, but will add increased revenue for your association for years to come. You’ll need three things: A dedicated membership system on your website that allows for your members to log in to access…

Using social media to promote your products is growing more essential each and every day.  It’d be a fair question to ask yourself, how is my display of products better than anyone else’s? If you’re looking to stand out, you need to learn to light your products for Instagram. While product color, the background of your image, and even the quality of your camera all play vital roles in the relative attractiveness of your photos – lighting is even more…