What’s a proforma? A proforma is a business financial statement that is based on future, planned income and expenses. It’s not based on actual sales and it is not a sales forecast, but is used for brand new startup companies,…
We get this question a lot, what email service is better for deliverability? Email marketing is a proven tool that will reach customers and drive sales. Perhaps your business has been sending out email campaigns for a while, you’re looking to…
It’s a weekday afternoon and you’re aimlessly strolling through the grocery store doing your shopping for the week. Your eyes are glazed over and you barely even take note of the items you’re putting in your cart. You have a…
How to ensure your site has the right kind of security, plus keep your critical web & domain credentials secure and accessible. It’s Sunday evening and you get a text message from a friend of yours who is also a…
People buy from people (and brands) that they like, and connect with. They buy from brands they empathize with. Connectedness begins with empathy! People buy from people (and brands) that they like, and connect with. They buy from brands they…
Your website is the main hub for your business to reach customers, it’s more important now more than ever to have a site that is unique and invites viewers to stay. One of the most effective ways to do so…
There’s nothing wrong with a lifestyle business As a follow up to what size business is right for you (link), the concept of lifestyle business is in that article. What is a lifestyle business? According to venture capitalists, it’s one…
Based on our ACTUAL research and testing We recently developed a site for a client and her request was that her site deploy a video header using a YouTube video (or a native video.) She wanted the video to stand…
Storytelling is one of the most powerful forms of communication for marketers. Combine story telling with video marketing and your brand will connect with customers in meaningful ways. As children, we learn about the world through story. From books…