The Importance of E-Mail Marketing Why we’re doubling down on email marketing – are we crazy? Like you, we run businesses. Not just marketing businesses where we tell you what we think you should do, but actual businesses that sell products. This means we have to put our money where our mouth is. And we know how hard it is for you to do what you do, listen to our advice, and put it into practice. Sometimes with mixed results.…
Expert Interviews Expert interviews are a great source of content for many different reasons. Experts offer information that will be valuable to your audience. You can direct questions that are relevant to your niche. For example, you can ask about a current event, a problem in the industry or how they feel about a particular topic. Another benefit of conducting an expert interview is how convenient and simple it is to do. The expert only needs to have video call…
Content marketing one of the most relevant digital marketing strategies. Experienced content producers understand the value this tactic brings to improving customer relationships and increasing engagement. Establish Your Goals Start with an agenda that outlines everything you hope to accomplish. For a new campaign, it’s important to discuss budgets, target audiences and other important details. We recommend having a clear and defined strategy before beginning the process. Short and long-term goals are also encouraged. Once a foundation is laid out,…
The Fundamentals of Target Marketing Just because you build it, doesn’t mean they will come. The purpose of target marketing is to analyze and understand prospective customers. The best way to do this is research their interests, hobbies and needs. Marketers should align their message and budget to a specific market segment that will optimize leads. Target marketing should be unique to each company. It allows a brand to differentiate itself and make a bigger impact. Identifying your target market…
The Future of Facebook as a Marketing Tool For Small Business We have a client who said that she didn’t use Facebook much personally and was going to delete the app from her phone. But she felt strongly that she should maintain a FB presence on both a page and a group (and she hired us to manage it.) What is the future of Facebook as a marketing tool for small business? The larger question of leaving Facebook rears it’s…
I was on vacation recently with my family. My spouse, who receives alerts for payments into one of our businesses noted during our trip that sales had slowed for one client. This client and I have a revenue-sharing arrangement rather than fee for service. So I can see, online, at any time, what income has come in (so can my spouse, on his phone.) During our trip, of course, I wasn’t on my laptop blogging or creating videos for my client,…
The Current State of Social Media Being able to spread information and post our opinions almost instantly has revolutionized the “word-of-mouth” marketing strategy. It has allowed businesses small and large to expand their reach to surprising levels. Businesses do face a major challenge when deciding to post content; they will inevitably be faced with tough competition. Here’s what we know for sure: there is increasing saturation of businesses engaging with users on social media and this is partially responsible for…
Have you ever wanted to interview an influencer in your industry but don’t know where to start? Look no further! It can be an intimidating process and we are here to make it a little easier. Here are Marketing Acuity’s 6 best tips on how to conduct the best interview for your video blog. 1) Do your research Do not wing it. I repeat, do NOT wing it! The best interviews are done after hours of research. Here…
The introvert’s guide to live video Most small business owners are good at their thing – whatever they do – and they gravitate to that based on their personality (in many ways). So what do you do if you’re an introvert and you need to embrace live video for your business? Are you worried that you suddenly need to become an extrovert to succeed in business in this new social live video era? While having some extroverted qualities is important…
