What should you charge? What CAN you charge?  Creating a winning pricing strategy is one of the fundamentals of marketing. It is, after all, one of the 4 P’s of marketing; product, price, place and promotion. Let’s break down what pricing strategy might entail: Evaluate your costs and determine your base price Consider competitors’ pricing and your unique position in the marketplace Test out your price strategies by talking with customers and prospects Test out freemium strategies if your business…