Blogging can be incredibly valuable to your business for a variety of reasons. It’s an opportunity to share your story or give customers the information they may be searching for. Blogging is what makes your business unique. If you’re debating on starting a blog, think no more. These are 10 reasons a blog is a must-have for your business.
Writing about important topics that are relevant to your audience gives you credibility. It starts the process of building trust with your audience. People will turn to your blog when they need information they don’t have. Also, it enhances your professional image. Think of a blog as a business card.
Tell A Story
Storytelling from a business perspective enables you to be your own media company. When writing about a topic, you get to decide how the story starts and finishes, you get to decide what information to include, and you get to decide what information to exclude. By putting your own spin on a topic, you create uniqueness, which translates to profitability.
Drive More Traffic
Your blog will always be improving your SEO. It’s an evolving collection of keywords, information, and expertise that Google will use to improve your rankings. The outcome will generate more traffic and increase leads. Getting your website on the first page of search results can be a very important goals. According to Hubspot, 75% of users never scroll past the first page. Also, you have a 434% higher chance of being ranked on search engines if you implement a blog.
Successful Social Media
Social media is a great place to promote the content on your website without paying a dime. It enriches your followers’ experience. Promoting your blog on social media drives higher quality engagement with your audience. You can also link your social media to your blog post to get the opposite effect. The audience who comes through search engines will be directed to your social media increasing your followers. It’s a win-win strategy.
Building off previous content is a great way to recycle content. Use a popular blog post to come up with a sub-topic. You can reference your older post which is great for building links. Let’s say you have a blog post that didn’t do as well as you thought it would. You can re-work and revise it until you are ready to test again.
Blogging is for Everybody
Producing a blog post isn’t a hard thing to do. You can post any form of content: podcasts, videos, pictures, presentations, etc. The sky is the limit when it comes to content creation, regardless of what industry you’re in. As long as your blog is relevant to your target audience, you are moving in the right direction. Make sure your blog is personal and creative in order to maximize results.
Google has an algorithm known as “Author Rank.” The more authentic your blog posts, the more Google will reward you by ranking your website further up the page. As mentioned above, referencing links between multiple posts is a great way to build links. Links are the backbone of SEO.
Develop a Community
One of the best parts of a successful business blog is the communication and sharing that can take place in the comments. Facilitating an active comment section can help you build a community with similar interests, and you get deep insights about your audience. When starting out, I recommend having to approve a comment in order for it to be public. Don’t let anybody just be able to say whatever they want. Make sure the comment is thoughtful and has the potential to spark a good discussion.
Blogs Increase Sales
A blog post is no place for a sales pitch, but that doesn’t mean it can’t drive sales. By educating your audience, they learn to trust you. When they learn to trust you, they buy your product/services. It’s also possible to write a post about your product or service without selling it. You need to understand the difference between an informative and a persuasive post. Always do your best to be informative.
A Good Investment
You can essentially start a blog for free. It can be a great way to launch your business. The most significant investment a blog requires is time. But, your time can have a significant return. According to Hubspot, companies that prioritize blogs are 13 times more likely to have a higher marketing ROI.