Content is cheap. Data is Cheap. Storytelling and Strategy are the big winners

–Scott Monty, SEO Consultant to Fortune 500 Companies

If content is cheap and storytelling is the big winner, how do we, as marketers, tell stories, instead of just producing mere content?

We all learn the art of storytelling as children. Today’s blog post, on Take Your Child to Work Day, is authored by 9-year old Eyrin Siegle


The process of story writing

  1. First you need to think about what you want to write about. Let’s say you want to write about superheroes. It can be about a fake hero or a real one
  2. Next you need to write a rough draft. A rough draft is just a practice of your story
  3. Then, you need to edit your rough draft. To edit means to check your work and add detail to your story
  4. The next step is to rewrite your story with all the details and punctuation
  5. Edit your final draft until you’re happy with it
  6. When you’re done, you can publish your story!

7. The parts of a story:

In the parts of a story there is a beginning, a middle and an end. You should start with something like Once upon a time… or,  Once there was…

In the middle of the story there is a problem, and in the end, the hero saves the day!

CONCLUSION: ( aka, Mom’s turn to edit our blog post:)

Our 9-year old author writes stories every day. As born storytellers, children have an innate sense of creating drama (!) in storytelling, and they can craft elaborate scenarios effortlessly. As grownups, we have that creativity pounded into submission by decades of academic rules.

Your task is to grab a pen and paper and write a story, with a beginning, a middle and an end. Create a problem and a hero to solve it. It can be about your business, or about a personal scenario. We’ll leave you with this thought (a screen capture of the Business of Story from Social Media Marketing World 2016):

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