Ann Siegle

Marathon, Florida vacation rentals website for the independent property owner Build a second stream of revenue along with your listings on VRBO, Florida Vacation Rentals, AirBnB and other vacation rental websites I’ve been saving this client spotlight for the winter, because, Florida Keys! Entrepreneur Joe Curley, whom I’ve known for more than twenty five years, owns rentals in the Florida Keys. This client spotlight is about the importance of owning your own marketing and not relying solely on the platforms…

Improve email deliverability to your customers by adjusting your DKIM and SPF records at your Domain  and hosting providers. The tech secret of email deliverability is that a few settings can dramatically improve your chances of your email landing into your customer’s inbox. 2024 update: Google’s Gmail will require your business have DMARC (not just DKIM and SPF) in place to deliver email to your customer’s inboxes who have gmail addresses. This is huge! Two (fairly simple but slightly scary…

Creating a streamable video channel for your business We all love video. Every one of us has spent time streaming content from Netflix, Amazon and YouTube. Creating entertaining, informative, streamable content for your small business is not only easier but also more important than ever before. Our small business guide to video marketing is designed to teach you the basics so you can learn to set up your own streaming channel on YouTube. From giving your customers content to absorb…

Understanding the mystery of DNS, domain registration, domain pointing, hosting and other mysterious, behind-the-scenes web tech stuff is important. Your entire business rests on the good foundations of hosting, domain management and if you’re not aware of these things (or in control of them) your business could be at risk. URL: Most of us get this one, it’s your .com or .biz, or .org. It’s the single most important thing that you have to manage. If you forget who ordered…

Storytelling is one of the most powerful forms of communication for marketers. Combine story telling with video marketing and your brand will connect with customers in meaningful ways.   As children, we learn about the world through story. From books and cartoons, to made-up tales told while playing with toys, storytelling is at the heart of what we learned and HOW we learn. Then, we grew up.  But, still, the story is compeling! Humans were built to love stories. It…

Pandemic marketing requires big changes If your website homepage is the same as it was in late February, you need to change it, quickly. The world turned upside down. Your customers’ lives – and yours – are irrevocably different. If your message has remained the same, it needs to change. It does not, however, need to be gloom and doom! Positive, uplifting messages encouraging your customers to change with the times, to get motivated to do something are helpful. Early…

Creative ideas for local businesses. Big business is pivoting. Are you? What’s going to sell big in a pandemic world?* Things you can do at home or nearby to home. Things that improve your home or home life, a shift to cozy and comfortable, to luxury at home. For those that want to get away, trips are probably not an option, but parking an RV on your own land or rustic state or federal land, or your boat on a…

With over 1 billion users on Instagram, half of them are watching and using Instagram stories every day. Instagram stories have become both entertainment and have developed into an irreplaceable funnel for online businesses. They are stocked with a variety of creative features that users love to interact with. It’s a great time to consider Instagram stories as your next marketing destination. So, what exactly is an Instagram story? It’s visual content on Instagram that comes in the form of…

YouTube for online businesses, part two. In our first part, we explored how using YouTube for native, long-form video helps connect with your customers and drive new traffic to your website. At this point, you should have your own YouTube marketing strategy that you want to deploy and goals you want to reach. Now, it’s time to dive into the details on how to successfully grow and manage a YouTube channel. The first thing you need to do is create…