Improve email deliverability to your customers by adjusting your DKIM and SPF records at your Domain and hosting providers. The tech secret of email deliverability is that a few settings can dramatically improve your chances of your email landing into…
Creating a streamable video channel for your business We all love video. Every one of us has spent time streaming content from Netflix, Amazon and YouTube. Creating entertaining, informative, streamable content for your small business is not only easier but…
Understanding the mystery of DNS, domain registration, domain pointing, hosting and other mysterious, behind-the-scenes web tech stuff is important. Your entire business rests on the good foundations of hosting, domain management and if you’re not aware of these things (or…
Storytelling is one of the most powerful forms of communication for marketers. Combine story telling with video marketing and your brand will connect with customers in meaningful ways. As children, we learn about the world through story. From books…
Pandemic marketing requires big changes If your website homepage is the same as it was in late February, you need to change it, quickly. The world turned upside down. Your customers’ lives – and yours – are irrevocably different. If…
Creative ideas for local businesses. Big business is pivoting. Are you? What’s going to sell big in a pandemic world?* Things you can do at home or nearby to home. Things that improve your home or home life, a shift…
With over 1 billion users on Instagram, half of them are watching and using Instagram stories every day. Instagram stories have become both entertainment and have developed into an irreplaceable funnel for online businesses. They are stocked with a variety…
YouTube for online businesses, part two. In our first part, we explored how using YouTube for native, long-form video helps connect with your customers and drive new traffic to your website. At this point, you should have your own YouTube…
YouTube is one of the most popular websites in the world. It has the ability to be an incredibly powerful marketing platform for business owners. YouTube Marketing for Small Business is a secret weapon for content that people come to…