Ann Siegle

Staying organized with your marketing is probably one of the most important things about marketing. The first step to achieving your business goals is by organizing them. For example, you might want to increase monthly sales or capture more email subscribers. When you organize around your goals, you have given yourself the power to achieve them. Staying organized allows you to be more productive and consistent with your work. It ensures you’re getting the most out of every effort you…

Which social media platform works for your business? When looking at analytics and conversions on your web site, consider the WHOLE path, not just the last touch. Looking at analytics on your website, particularly sales conversion metrics, you might be tempted to say “look at that, Pinterest drives twice the traffic as Facebook, but we get 4X the sales from Facebook visitors, none from Pinterest; we should drop Pinterest!”  If you have a physical store, customers can walk in the…

Engaging content is the core of success when you are building your business. It increases brand awareness, encourages consumer engagement, and will move your website to the top of Google. So, how can you make all this possible? A content calendar is a perfect start to managing your content strategy. There are a couple of different types of content calendars. For example, a social media content calendar allows you to plan and strategize content for all your social media channels.…