HOW TO BUILD A BRAND
Your business’s brand is made up of the image and identity. Image is how others see your business and the practices. Identity is the actual reality of your business and why you do it. In an ideal world, every business would have a paralleled image and identity, but it can be challenging for the average small business owner to achieve this due to limited resources. Here are a few things that you can do to better optimize your brand’s presence with your…