Marketing Acuity

Clients are asking me over and over “is AI the answer for content creation?” “What about Chat GPT?” And I’ll say yes and no. In the short run, if you struggle to create a draft of anything that resembles good content, yes, it’s a starting point. Many clients don’t have the time or the skillset, not to mention the love, of writing long form content. Google rewards long form content (presently) because it’s seen as “more authentic”. With AI though,…

Do you want to know how and why to deploy chat on your website? If you sell products or services, having live chat on your website can be an EASY and effective way to engage customers right as they are on your website, and convert them to paying customers. We review some FREE chat tools that are easy to deploy. First off, should you offer chat? Chat is good if you know people will have questions about your product or…

Your users aren’t on Facebook anymore. But they are on text. Recently I was working with a client on her new website and she said “my clients aren’t on Facebook anymore, they want me to text them” and we opened up a conversation about the ways that people are connecting outside of social media. She’s right. In this blog post, I’ll cover text apps and content strategies for Michigan businesses. To start, before you begin texting, you need a minimum…

Tech tools and techniques to reach out to prospective clients and build relationships: what I call digital relationship prospecting! Digital relationship prospecting in an age of short attention spans and social craziness requires some tech and some techniques. We were all forced into it during the pandemic, and for some businesses, this method shift helped them thrive. Your business can too! First off, what is digital relationship prospecting? It’s identifying places and people to cultivate relationships that might eventually lead…

Creating and promoting interactive content for your business First, let’s define INTERACTIVE content! Then let’s explore what’s involved in creating and promoting interactive content for your business. Interactivity involves things that engage and invite visitors to have a back and forth with you. What does that involve? Quizzes, calculators, surveys, videos, animated infographics. You can do this in many ways. Let’s explore those: Social media interactive content When we think about social media interactivity, Instagram and Facebook come to mind.…

Tired of Etsy fees? Here’s how to use your own website with your Etsy store to nurture customers to buy on your website (without getting in trouble with Etsy.) And, also, why you should consider remaining on Etsy! Etsy is an online marketplace for hand crafted goods. It’s great in that it’s a marketplace – but it’s also huge. Being on Etsy has been an easy gateway for sellers to market their business because they own the hand-crafted marketplace space.…

How to crack the top 10 in Google search results using easy to use WordPress plugins with a solid content creation strategy How we took a brand new website in a competitive market and cracked the top 10 in Google search results (and how you can too!) This EASY five-step process will have you on your way to being found online. We run a few businesses in the marine graphics industry. One, Michigan MC Numbers has been in 9 of…

Are you your own worst boss? How your parent skills affect your business life and what you can do about it. How parent-preneurs can succeed & become better bosses to themselves Female entrepreneurs and mompreneurs often end up being their own worst bosses! But that’s not to say you can’t change. The key is identifying the things that are causing the problem and changing that. What makes a mompreneur or female entrepreneur a bad boss? Well, let’s look at some…