How to promote your sewing business

You’ve successfully set up and launched your sewing business, now you need to figure out how to promote your sewing business (with the help of some prior planning as outlined in this blog post.) For many designers and creators, this is either the easiest or the hardest task – and it can flip flop between them over time! In our experience, many designers either freeze at the amount of work that needs to do, or get started, then rapidly trail…

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Key Lime Vacation Rentals Best Free Wordpress Themes

Client spotlight: Key Lime Vacation Rentals

Marathon, Florida vacation rentals website for the independent property owner Build a second stream of revenue along with your listings on VRBO, Florida Vacation Rentals, AirBnB and other vacation rental websites I’ve been saving this client spotlight for the winter, because, Florida Keys! Entrepreneur Joe Curley, whom I’ve known for more than twenty five years, owns rentals in the Florida Keys. This client spotlight is about the importance of owning your own marketing and not relying solely on the platforms…

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How to make an e-commerce website in WordPress

If you’re looking to make an e-commerce website in WordPress, there are some industry standard options to get started. First off, WooCommerce is one of the leading plugins for WordPress and it’s for good reason. There are a ton of plugins available to extend Woo Commerce to enable online bookings, digital and physical products, upsell, use marketing funnels and more. It’s not the ONLY way to make an e-commerce site in WordPress but it’s good for growing stores. If you…

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How to Start a Sewing Business

Whether you design your own sewing patterns, sew your own gifts for sale, or sell fabric and notions online or in a brick-mortar store, it is a great way to share your creative talents with the world, and bring joy to sewists worldwide while bringing in income.  The basics of starting any business are grounded in solid marketing and customer fundamentals. Ask yourself: Does the world need what I’m offering? If you’re starting a business sewing patterns, or fabric, you…

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What are the steps to start a craft business?

Whether you design your own knitting patterns, dye your own yarn, design your own sewing patterns, sew your own gifts for sale, craft your own jewelry or pottery or artwork, starting an art/craft business is a great way to share your creative talents with the world, while bringing in income.  The basics of starting any business are grounded in solid marketing and customer fundamentals. Ask yourself: Does the world need what I’m offering? If you’re starting a business selling yarn,…

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Using sales analytics data to customize retail pop up experiences

If you run an e-commerce business, you have enough data right now to do a local popup  experience with a retailer or on your own. What is the key to a successful local experience? Knowing where your customers are, what they buy and how to reach them. Armed with this data, you can tailor a local experience for your online customers, and work with either a local retailer partner, or host your own pop up experience. What is a pop up…

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How to Photograph Products for your E-Commerce Website

E-Commerce is on a roll right now. With COVID-19 cases on the upswing and no definite end in sight, many businesses – both small and large – are turning to online shops to sell their products. A lot of big companies have the budget to rent out studio space and pay a professional photographer in order to make their products look as appealing as possible. Small businesses might feel that they lack the resources to have outstanding product photography. We’re…

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How to convert Instagram followers to your landing page

A guide for creative designers & health and wellness coaches You have an amazing Instagram presence. Your feed is visually cohesive, your stories are fun and engaging. But you’re not converting people to your website where they can buy from you! Without conversions, your Instagram account is simply providing free entertainment – and you’re burning out with the content-creation work. That’s no fun, and it isn’t growing your business.  Converting Instagram followers to your landing page is both about the underpinning…

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How to create an offer for a high performing blog post to increase conversions

I attended a lengthy session at an international conference put on by a well-known speaker who spent 1.5 hours telling us all the technical ins and outs of content optimization using various metrics and tactics. His entire program can be boiled down to this: create offers designed for and matched to your MOST SEARCHED pieces of content.  Not to take away the amazing data-driven presentation, blasted through 90 slides in a room of 300 people (it was great), but most entrepreneurs…

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