It’s for going for a ‘simple more’ and working steadily toward your desired future goals You can’t help but trip over every post on social media that wants you to “crush your goals’, can you? I don’t have to tell you the dumpster fire that was 2020 for businesses. Even if your business was well positioned to thrive, it was a rough year emotionally and personally for most people. If you had all this going for you: You had an…
You’ve successfully set up and launched your sewing business, now you need to figure out how to promote your sewing business (with the help of some prior planning as outlined in this blog post.) For many designers and creators, this is either the easiest or the hardest task – and it can flip flop between them over time! In our experience, many designers either freeze at the amount of work that needs to do, or get started, then rapidly trail…
Marathon, Florida vacation rentals website for the independent property owner Build a second stream of revenue along with your listings on VRBO, Florida Vacation Rentals, AirBnB and other vacation rental websites I’ve been saving this client spotlight for the winter, because, Florida Keys! Entrepreneur Joe Curley, whom I’ve known for more than twenty five years, owns rentals in the Florida Keys. This client spotlight is about the importance of owning your own marketing and not relying solely on the platforms…
If you’re looking to make an e-commerce website in WordPress, there are some industry standard options to get started. First off, WooCommerce is one of the leading plugins for WordPress and it’s for good reason. There are a ton of plugins available to extend Woo Commerce to enable online bookings, digital and physical products, upsell, use marketing funnels and more. It’s not the ONLY way to make an e-commerce site in WordPress but it’s good for growing stores. If you…
Whether you design your own sewing patterns, sew your own gifts for sale, or sell fabric and notions online or in a brick-mortar store, it is a great way to share your creative talents with the world, and bring joy to sewists worldwide while bringing in income. The basics of starting any business are grounded in solid marketing and customer fundamentals. Ask yourself: Does the world need what I’m offering? If you’re starting a business sewing patterns, or fabric, you…
Whether you design your own knitting patterns, dye your own yarn, design your own sewing patterns, sew your own gifts for sale, craft your own jewelry or pottery or artwork, starting an art/craft business is a great way to share your creative talents with the world, while bringing in income. The basics of starting any business are grounded in solid marketing and customer fundamentals. Ask yourself: Does the world need what I’m offering? If you’re starting a business selling yarn,…
If you run an e-commerce business, you have enough data right now to do a local popup experience with a retailer or on your own. What is the key to a successful local experience? Knowing where your customers are, what they buy and how to reach them. Armed with this data, you can tailor a local experience for your online customers, and work with either a local retailer partner, or host your own pop up experience. What is a pop up…
E-Commerce is on a roll right now. With COVID-19 cases on the upswing and no definite end in sight, many businesses – both small and large – are turning to online shops to sell their products. A lot of big companies have the budget to rent out studio space and pay a professional photographer in order to make their products look as appealing as possible. Small businesses might feel that they lack the resources to have outstanding product photography. We’re…
A guide for creative designers & health and wellness coaches You have an amazing Instagram presence. Your feed is visually cohesive, your stories are fun and engaging. But you’re not converting people to your website where they can buy from you! Without conversions, your Instagram account is simply providing free entertainment – and you’re burning out with the content-creation work. That’s no fun, and it isn’t growing your business. Converting Instagram followers to your landing page is both about the underpinning…
