How to create an offer for a high performing blog post to increase conversions
I attended a lengthy session at an international conference put on by a well-known speaker who spent 1.5 hours telling us all the technical ins and outs of content optimization using various metrics and tactics. His entire program can be boiled down to this: create offers designed for and matched to your MOST SEARCHED pieces of content. Not to take away the amazing data-driven presentation, blasted through 90 slides in a room of 300 people (it was great), but most entrepreneurs…