Marketing Acuity

Designing a website is a daunting task that many people view as a job for web designers and tech gurus. However, over the last decade the web design industry has taken a massive pivot by empowering the average business owner with the ability to build their own website. Two of the companies are the forefront of this movement are Wix and Squarespace. Both are user-friendly web design tools that feature various qualities that make them both sleek and accessible, but…

Building landing pages to convert prospects is one of the best investments you can make on your website. So, how about some landing page building 101? Let’s go! First  off, let’s define landing page. Some people call a home page a landing page (it’s not) or any page on the website (also not a landing page). A landing page has one specific task – it’s to get a customer to convert on something on your website. In theory if someone…

If you’re in business online, you’ll want to focus on how to continually grow your e-commerce website. It’s easy to “set it and forget it” but making regular updates to your e-commerce website aimed at growth will keep the orders coming in. We’ll organize this into three areas, product planning (designing new products, ordering new products to sell) growing your email list and updating your home and product pages regularly.  Grow your products: The first one, product planning is a…

You’ve created your first Woo Commerce shop! Congratulations! That shop page for Woo Commerce is pretty basic – a 3-column grid with your products organized in a few ways. Here’s how to create a custom product page using WordPress + WooCommerce. Your custom product page can be ANY page on your site – and if you’ve migrated from a PayPal button on a WordPress page, or have another page for commerce, start with that page. Your existing search authority will…

Storytelling and video are two key practices you can use to up your marketing game. What many people don’t realize is that when you marry storytelling and video you can create a marketing tool with a big reach and bigger results. One of the most unique and engaging pieces of content you can put out for your own business is video content. We have talked about videos in many past blogs such as: Small Business Guide to Video Marketing Streaming…

Isn’t email marketing dead? Email marketing isn’t dead and in a world of social algorithm, it’s even MORE important. We’re going to tell you precisely why email marketing is still a sewing pattern designer’s magic bullet  – AND how to maximize your email marketing for sales success. Here are the top four reasons to start or expand your email list in 2021: Email isn’t bound by social algorithms You can share a much larger story and much more inspiration on email…

Way back in 2017 – yeah, that feels like ages ago now – Instagram launched their Story function that allows accounts to share stories to their followers that last for just 24 hours. Perhaps this sounds somewhat familiar, and that’s because they weren’t the first to do it! Snapchat, another noteworthy social media platform, has been using the same Story function for years with great success so it makes sense that Instagram hopped on the wave. The year is 2021…

WordPress is a great platform for creating your own vacation rental home booking website and in this blog, we’ll share our favorite WordPress Travel Website Themes and Easy Booking Options using Forms and Payments. While you may also advertise on online travel agency sites like AirBnB, VRBO, Florida Vacation Rentals and others, bringing your repeat customers and referral customers back to your OWN site is crucial. You can generate 30% more revenue by not paying fees to OTAs for repeat…

SquareSpace is a popular online commerce store that is both easy to use and lets you develop beautiful websites quickly. Compared to other platforms like Wix and Shopify, SquareSpace’s interface is much easier for a beginner to manage.  It’s a good platform for creative business owners and craft designers to build sites that are beautiful and function elegantly. Your home page of your website is the page that you probably link to most often (although it’s not always the page that…