Marketing Acuity

Becoming an authentic entrepreneur is something that took me almost 3 decades in business to focus on. I spent decades chasing projects that were not suited for me, in the effort to measure up to society’s ideal business success model. Maybe you’re here too! Let’s dive into being an authentic entrepreneur and three key lessons you have to ask yourself. Authentic entrepreneur or authentic entrepreneurship is focusing on what you’re good at and where you can help others. A sweet…

What am I working on this summer? Your website! At first I typed webstie and that sounds like bestie website and I’m going with it. I’m working on your webstie, bestie! It’s been a busy summer of websites. I relaunched Touchstone Distributing, a DeWitt, MI based manufacturer of high quality ceramic interpretive jewelry and pendants. I first designed the Touchstone websites back in 2015, and Paul, the owner is back, with two new people – husband and wife Amy and…

You’ve heard of the “Lazy Girl Job” phenomenon on Tik Tok? Women (young) who have done an about face on the Lean In movement and said “you know what? I’ll take a 9-5 job and have a life too”. Why I hate this Lazy Girl Job motto: It’s simply that it’s not lazy to work a 9-5 job and get paid for it. It’s not. In my 20s I was working 9-6 or 9-9 or 9-whenever and I never got…

Clients are asking me over and over “is AI the answer for content creation?” “What about Chat GPT?” And I’ll say yes and no. In the short run, if you struggle to create a draft of anything that resembles good content, yes, it’s a starting point. Many clients don’t have the time or the skillset, not to mention the love, of writing long form content. Google rewards long form content (presently) because it’s seen as “more authentic”. With AI though,…

Do you want to know how and why to deploy chat on your website? If you sell products or services, having live chat on your website can be an EASY and effective way to engage customers right as they are on your website, and convert them to paying customers. We review some FREE chat tools that are easy to deploy. First off, should you offer chat? Chat is good if you know people will have questions about your product or…

Your users aren’t on Facebook anymore. But they are on text. Recently I was working with a client on her new website and she said “my clients aren’t on Facebook anymore, they want me to text them” and we opened up a conversation about the ways that people are connecting outside of social media. She’s right. In this blog post, I’ll cover text apps and content strategies for Michigan businesses. To start, before you begin texting, you need a minimum…

Tech tools and techniques to reach out to prospective clients and build relationships: what I call digital relationship prospecting! Digital relationship prospecting in an age of short attention spans and social craziness requires some tech and some techniques. We were all forced into it during the pandemic, and for some businesses, this method shift helped them thrive. Your business can too! First off, what is digital relationship prospecting? It’s identifying places and people to cultivate relationships that might eventually lead…

Creating and promoting interactive content for your business First, let’s define INTERACTIVE content! Then let’s explore what’s involved in creating and promoting interactive content for your business. Interactivity involves things that engage and invite visitors to have a back and forth with you. What does that involve? Quizzes, calculators, surveys, videos, animated infographics. You can do this in many ways. Let’s explore those: Social media interactive content When we think about social media interactivity, Instagram and Facebook come to mind.…