In a world with AI generated images and written content, are blogs even valid? The consensus among marketers in a select audience of high level marketers is that yes, there’s still room for blogs…for a while. We all know that…
Becoming an authentic entrepreneur is something that took me almost 3 decades in business to focus on. I spent decades chasing projects that were not suited for me, in the effort to measure up to society’s ideal business success model.…
What am I working on this summer? Your website! At first I typed webstie and that sounds like bestie website and I’m going with it. I’m working on your webstie, bestie! It’s been a busy summer of websites. I relaunched…
You’ve heard of the “Lazy Girl Job” phenomenon on Tik Tok? Women (young) who have done an about face on the Lean In movement and said “you know what? I’ll take a 9-5 job and have a life too”. Why…
Clients are asking me over and over “is AI the answer for content creation?” “What about Chat GPT?” And I’ll say yes and no. In the short run, if you struggle to create a draft of anything that resembles good…
Twitter was just purchased and taken private by Elon Musk (Tesla, SpaceX, fmr. PayPal), and there have been a number of high profile problems at the network in the last week, clients are asking “as a small business should I…
Do you want to know how and why to deploy chat on your website? If you sell products or services, having live chat on your website can be an EASY and effective way to engage customers right as they are…
Your users aren’t on Facebook anymore. But they are on text. Recently I was working with a client on her new website and she said “my clients aren’t on Facebook anymore, they want me to text them” and we opened…
Tech tools and techniques to reach out to prospective clients and build relationships: what I call digital relationship prospecting! Digital relationship prospecting in an age of short attention spans and social craziness requires some tech and some techniques. We were…