Marketing Acuity

If you’re running a business, chances are you’re doing what every other business owner is doing: frantically packing orders, finishing client projects, preparing for early January launches and finishing year end accounting and inventory. What entrepreneurs need is deep rest at the holidays. Here’s how you can carve that out of your schedule. Christmas and New Year’s Day are holidays. Take them off. If you are able (that is, you don’t run a retail store or a bar), also add…

Mompreneur, build the business YOU want, not what society tells you should want! Every day I see posts by female and women business brands telling women entrepreneurs they’re shooting too low, that they need to think bigger. They need to think more like male entrepreneurs. Mompreneurs, I’m here to tell you to be true to yourself. If your littles are flying the nest and you want to get your product on Shark Tank and grow the heck out of it,…

Facebook, Inc suffered a massive outage on Monday October 4th, the same day they were being investigated by Congress, and weeks after the Wall Street Journal’s Facebook Files began appearing. What’s a tech giant to do? What are YOU supposed to do as a small business owner? We explore three ways customers can wean off Facebook – and what your business can do to reach them next. It’s the inbox, baby! Video rules – YouTube and TikTok Patreon, in-house networks…

How to take advantage of UGC (user generated content) as a small business People buy from people they like! And they buy based on recommendations from others. User generated content is one of those types of recommendations! Here’s how to take advantage of UGC (user generated content) as a small business. What is UGC anyway? (for more, click here) UGC or user generated content is content that your audience creates not because they are promoting your brand or operating as…

The value of testimonials and how to implement them on your site We buy from people we like – and based on recommendations from others! The value of testimonials cannot be overstated. We love ratings, rankings and the endorsement from others to help guide us to buying decisions. We’re going to show you the value of testimonials and how to implement them on your web site. First, how do you go about getting a testimonial? What platform should you gather…

Super fast virtual conference setup using WordPress and Event Espresso event management plugin In 2020, we all learned how to work from home – and attend conferences remotely. Is the end of the pandemic the end of virtual conferences? Not by a long shot. Virtual conferences expand the pool of attendees, are accessible by all learners and they come at more attractive price points than in-person travel can give. Plus, your attendees want on-demand sessions after they get home.  Here’s…

If you’re creating content for your business on the schedule you should, you know you have to create content regularly. How should you come up with new content ideas when you have writer’s block?  We’ll share our top tips! Forget words at all (overcome writer’s block by not writing a thing!)* Video, photography, illustration and infographics don’t even NEED words. If you’re struggling with writing enough content, give up the writing part! You only need a good idea, a few…

You’ve got a podcast! Great! Now, how do you set up a podcast on your WordPress website?  We will profile a client, Michigan Safety Conference, how we deployed their podcast to their website. They are a professional organization dedicated to the business of safety in Michigan’s pubic safety, manufacturing and construction industries.  They host a series of industry professionsls to talk safety in these industries on a bi-weekly basis. Our client wanted to set up the podcasts so they were…

Your business succeeds when customers find and visit you! Whether that be online or in person, your business has to be found to sell whatever it is you sell. Search engine optimization, or SEO, is a critical component of being found. There are hundreds of forces that affect SEO, but there are also some great tools to help you. In this blog, we share our best SEO tools for small businesses and how they can help you. SEO really starts…