Marketing Acuity

What size should you make your images for social media for 2022? We are sharing a resource we know you’ll love – and it’s from our friends at the marketing software platform Constant Contact. Here’s a handy guide from our friends at Constant Contact: Why should you invest the time in creating sizes for each individual channel? After all, most are pretty similar right? Like our blog post about optimizing images BEFORE you use them in your website or blog,…

Exploring my beachy home office makeover in this blog post. I’ll share before pics, after pics and the messy work between. First off, why should you makeover your home office? If you’ve spent any time in this pandemic working from your kitchen table, your laundry room (raises hand, 18 months!) or some other tucked away corner, you need to get planning on a home office revamp, stat. I love the beach – summer beach, winter beach – I’ll take it…

Optimize your website for Image Search: How to ensure your site can be found through pictures Optimizing your website for image search is easy! You’ll put on your “think like your customer” hat and go for it. This blog post will walk you through optimizing your site for image search. Every website platform works similarly in terms of naming images, whether you are using WordPress or SquareSpace or Wix to create your site, naming of images and ALT tagging is…

If you’re running a business, chances are you’re doing what every other business owner is doing: frantically packing orders, finishing client projects, preparing for early January launches and finishing year end accounting and inventory. What entrepreneurs need is deep rest at the holidays. Here’s how you can carve that out of your schedule. Christmas and New Year’s Day are holidays. Take them off. If you are able (that is, you don’t run a retail store or a bar), also add…

Mompreneur, build the business YOU want, not what society tells you should want! Every day I see posts by female and women business brands telling women entrepreneurs they’re shooting too low, that they need to think bigger. They need to think more like male entrepreneurs. Mompreneurs, I’m here to tell you to be true to yourself. If your littles are flying the nest and you want to get your product on Shark Tank and grow the heck out of it,…

Facebook, Inc suffered a massive outage on Monday October 4th, the same day they were being investigated by Congress, and weeks after the Wall Street Journal’s Facebook Files began appearing. What’s a tech giant to do? What are YOU supposed to do as a small business owner? We explore three ways customers can wean off Facebook – and what your business can do to reach them next. It’s the inbox, baby! Video rules – YouTube and TikTok Patreon, in-house networks…

How to take advantage of UGC (user generated content) as a small business People buy from people they like! And they buy based on recommendations from others. User generated content is one of those types of recommendations! Here’s how to take advantage of UGC (user generated content) as a small business. What is UGC anyway? (for more, click here) UGC or user generated content is content that your audience creates not because they are promoting your brand or operating as…

The value of testimonials and how to implement them on your site We buy from people we like – and based on recommendations from others! The value of testimonials cannot be overstated. We love ratings, rankings and the endorsement from others to help guide us to buying decisions. We’re going to show you the value of testimonials and how to implement them on your web site. First, how do you go about getting a testimonial? What platform should you gather…

Super fast virtual conference setup using WordPress and Event Espresso event management plugin In 2020, we all learned how to work from home – and attend conferences remotely. Is the end of the pandemic the end of virtual conferences? Not by a long shot. Virtual conferences expand the pool of attendees, are accessible by all learners and they come at more attractive price points than in-person travel can give. Plus, your attendees want on-demand sessions after they get home.  Here’s…