Marketing Acuity

How to ensure your site has the right kind of security, plus keep your critical web & domain credentials secure and accessible. It’s Sunday evening and you get a text message from a friend of yours who is also a customer. She says “hey, thought you’d like to know your website is down!” What do you do? Call your hosting provider. Most likely there is a simple, fast fix for this. However, we’ve seen too many times where it isn’t.…

People buy from people (and brands) that they like, and connect with. They buy from brands they empathize with. Connectedness begins with empathy! People buy from people (and brands) that they like, and connect with. They buy from brands they empathize with. Connectedness begins with empathy! Storytelling for ecommerce retailers is a skill any business owner can learn. How do you create a feeling of brand connectedness to your ecommerce products when you and your customers are never together in…

Your website is the main hub for your business to reach customers, it’s more important now more than ever to have a site that is unique and invites viewers to stay. One of the most effective ways to do so is by utilizing a slider on your home page. Upon the arrival of the novel coronavirus, people across the country came to the conclusion that most business would need to be done online for the imminent future. We are now…

There’s nothing wrong with a lifestyle business As a follow up to what size business is right for you (link), the concept of lifestyle business is in that article. What is a lifestyle business? According to venture capitalists, it’s one that they cannot sell and make 20% on their investment. They look for unicorns – amazing, unique companies that they can invest in and turn billions in profit on the sale or public offering. Just whose lifestyle are we talking…

Based on our ACTUAL research and testing We recently developed a site for a client and her request was that her site deploy a video header using a YouTube video (or a native video.) She wanted the video to stand alone, with no slider text or buttons on it. She wanted an easy to customize video header, too, nothing too complex for a client to create. You would think this is an easy find, but we found surprisingly few video-enabled…

Storytelling is one of the most powerful forms of communication for marketers. Combine story telling with video marketing and your brand will connect with customers in meaningful ways.   As children, we learn about the world through story. From books and cartoons, to made-up tales told while playing with toys, storytelling is at the heart of what we learned and HOW we learn. Then, we grew up.  But, still, the story is compeling! Humans were built to love stories. It…

Pandemic marketing requires big changes If your website homepage is the same as it was in late February, you need to change it, quickly. The world turned upside down. Your customers’ lives – and yours – are irrevocably different. If your message has remained the same, it needs to change. It does not, however, need to be gloom and doom! Positive, uplifting messages encouraging your customers to change with the times, to get motivated to do something are helpful. Early…

Creative ideas for local businesses. Big business is pivoting. Are you? What’s going to sell big in a pandemic world?* Things you can do at home or nearby to home. Things that improve your home or home life, a shift to cozy and comfortable, to luxury at home. For those that want to get away, trips are probably not an option, but parking an RV on your own land or rustic state or federal land, or your boat on a…

With over 1 billion users on Instagram, half of them are watching and using Instagram stories every day. Instagram stories have become both entertainment and have developed into an irreplaceable funnel for online businesses. They are stocked with a variety of creative features that users love to interact with. It’s a great time to consider Instagram stories as your next marketing destination. So, what exactly is an Instagram story? It’s visual content on Instagram that comes in the form of…